Brand case study: Autism Parent Empower

When Turquoise Creative first met Jo-Ann D’Costa-Manuel of Autism Parent Empower, other than an amazing vision, she had no tangible means to share her powerful message.

Autism Parent Empower was founded by Jo-Ann and Wayne and inspired by their own experiences as they dealt with the challenges they faced as parents with a child with Autism. One of the main problems they wished to address was that there was nowhere to access key interventions immediately.

Having collaborated with some of the best professionals around the UK, they created a 12-week programme, including all the elements they wish they’d had at the start of their journey but didn’t.

APE case study

Autism Parent Empower – The Brand

With so much energy and planning already gone into Autism Parent Empower they desperately needed a means to raise awareness among families facing similar challenges.

So, to do this Jo-Ann commissioned Turquoise Creative to create the brand. At the initial branding meeting, our discussions included the name, logo design and brand values. Turquoise Creative then went away and created the brand identity, brand styling and creative direction, which needed to be engaging, bright and memorable.

Following the branding meeting, the Autism Parent Empower brand identity emerged.

Since then, Autism Parent Empower has built up a big following of 13,080 likes on their Facebook page and spread awareness through the local and national community.

“Steve didn’t just hear our story, he listened to every detail. He felt our emotion, he witnessed our hope. He created an identity and brand which is simply amazing.” Jo-Ann D’Costa-Manuel

Turquoise Creative – The marketing collateral

As part of the awareness campaign, on 21st January 2017, the very first ‘Quiet Hour’ in a UK food supermarket was launched.

A variety of marketing collateral and exhibition materials was required for the promotion of the Quiet Hour as well as the programme and on-going brand awareness.

“Steve’s exceptional creativity and professionalism makes him one of the very best the industry has to offer.” Highly recommended from Autism Parent Empower. Jo-Ann D’Costa-Manuel

APE Calendar 2017 v.2

In addition to the brand identity and marketing material Turquoise Creative created:

  • Launch invitation and leaflet which was held at Houses of Parliament
  • Stationery
  • Social media branding
  • ‘Because I can’ a 16 page booklet – full of ideas, strategies, recipes and positivity
  • Promotional A3 Calendar
  • Pull-up banner
  • Flashmob postcard and posters
  • Corporate folder
  • Leaflets
  • Website design

You can take a look at some of the Autism Parent Empower marketing collateral here.

Steve, Creative Director of Turquoise Creative said, “This has been such a fulfilling branding project to work on. Jo-Ann’s enthusiasm is infectious. You can’t help but be inspired by their dream to help others. They now have means to spread their messages, grow their community and provide the help that families need.”

Are you ready to put the U and I in AUTISM…?

Jo-Ann says, “It is time to put control back in the hands of the people that matter the most – Parents. We will work with them and their child in the home, in the community and even in the kitchen. We will be by their sides to guide them, teach them and empower them. I have walked this path with my own family and feel privileged to share their journey and watch their children reach their full potential.”

For more information visit www.autismparentempower.org

Check out the coverage we got on the ITV News
http://www.itv.com/news/meridian/update/2017-02-06/supermarket-first-in-the-country-to-introduce-quiet-hour-for-autistic-shoppers/

Turquoise Creative - contact Steve by email

Brand Identity Development | Logo Design | Re-branding | Brand Guidelines | Email Marketing | Web Design and Development | Direct Marketing | Brochure Design | Ecommerce Web Design | Advertising Campaigns | Exhibition Design

www.turquoise-creative.co.uk | +44 (0) 1293 886805

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