It was evident that after 13 successful years the PRS Recruitment brand no longer reflected what the business was all about. When PRS Recruitment created a Facebook page they realised something was wrong, but couldn’t put their finger on it.
Their logo was distorted and the cover photo didn’t work. The image of lots of people dressed in work attire represented the variety of candidates they placed, but it looked more like a crowded platform of angry Southern rail commuters!
It was at this point that George Parker, Director at PRS Recruitment had a conversation with Steve Oakes of Turquoise Creative.
Why rebranding was necessary
PRS Recruitment services two distinct markets:
- Temporary and contract staff to the transport, office and industries
- Executive search in the fire and security industry
In order to appeal to these two different markets, PRS needed to develop a brand for each division, but one that still stayed true to the ethos of the company. A group of businesses was created and PRS Recruitment became PRS Group.
Turquoise Creative created 2 brand identities for each stream of the PRS business. A crisp, clean and fresh logo which represented the business in the modern world with the streamline: Matching the right people to the right jobs. The brand style and imagery was created to reflect a creative, forward-thinking established business.
Turquoise Creative worked with the PRS recruitment teams to develop a template for displaying jobs on social media. The template made the process of creating the job advert quicker, and at the same time ensuring the brand integrity.
From the design concepts, the website was built and social media channels defined. The other marketing collateral came online, which included flagship company brochure, business cards, stationery, advertising and signage.
The new website was launched in April 2017. Visitors to PRS Group can clearly see each division, PRS Recruitment Solutions or PRS Fire & Safety Recruitment.
PRS not only thought about their candidates, clients and prospects. Their offices had a refresh too! They redecorated and hung new signage and posters displaying the new images and key messages.
Benefits of the rebrand
The rebranding not only helps PRS with a clearer digital marketing strategy, it also provides them with flexibility for future business growth plans.
They can now easily expand their business by creating a new brand to reflect a different market sector. If they wish to sell parts of the business a division can be easily separated from the others.
“Steve’s ability to see the bigger picture and ask us questions about our business and plans for the future has been a hugely useful exercise. We’ve certainly gained a lot more than we ever anticipated. We now have a brand that puts us in a very strong position today and will also stand us in good stead for the future.”
Darren Hinton, Director at PRS Group
Has your business evolved over the years?
Does your brand reflect your business as it is today?
If you feel that your brand could do with a refresh so that it appeals to the right types of customers, please give us a call on 01293 886805 or email us.
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