Below are articles of general interest, items of news and clippings of content relevant to our design philosophy and industry. Turquoise Creative is a creative design agency based in Crawley, West Sussex, which specialise in Brand Design, Creative Design and Web Design. We are a team of talented people who are passionate about what we do.
What does your brand say about you?
When establishing the look and feel of your brand’s logo, there are a lot of things to consider. Choosing the right colour can be critical in portraying the right kind of message from your brand.
Is your brand energetic, joyful and alive? Then yellow could be a colour to reflect your personality. If you’re more relaxed and peaceful, then maybe a cool green colour could be for you.
This long-form infographic takes you through some of the most famous household brands’ logos, and analyses the connotations of their colour. It also looks into some of the lesser-known details about a brand’s logo such as the cost.
Exhibition design and build. It’s all about the experience…
We had fantastic feedback from our client after their latest exhibition in Chicago. “Our best ever” were the exact words from GEW’s Marketing Manager.
These photos are a selection taken from LabelExpo which include a 7ft square Floor Decal and 9ft x 6ft imposing Entrance Banner. LabelExpo Americas is the continent’s largest event for the label, product decoration, web printing and converting industry.
LabelExpo Americas – www.labelexpo-americas.com
If you need to design and build a bespoke exhibition stand, or simply want to use a standard shell scheme and utilise a popup display system, then contact us now and we would be happy to help. Turquoise Creative… helping you stand out.
Have a look at other marketing work we have completed for GEW. Please CLICK HERE
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Business Networking Tips
Allocate time in your diary to network and maximise the time while you are doing so. Be open to any opportunities that may arise.
Attend a variety of different networking events – structured and open. Find the style of event that suits you and your business.
Always arrive early and allow time for parking and preparation. You don’t want to walk in feeling flustered.
Have some questions ready to ask people so you can confidently approach people and start a conversation.
Rehearse, fine-tune and polish your pitch so you can deliver it perfectly, every time – you often only have one opportunity to do so.
Prepare before you attend networking events. Have you enough business cards? Have you got a pen and paper? Is your pitch polished?
Be presentable – first impressions count. Make sure you are dressed ‘on brand’ for your business. Smile and be friendly. Be approachable.
Tell the story of your business or product. How you got started, or lessons you have learnt. People are more interested in a story than a sales pitch.
Be authentic. Don’t make promises you can’t keep. Be true to yourself and your business.
Make a note on business cards you receive of where and when you met the person for future reference.
Aim to help others – ‘Givers gain!’ Share advice and connections.
Remember: the person you are talking to is connected to many hundreds of people both off and online, so every conversation is valuable.
Think about building a relationship with people, not just selling your services to them. If we are all selling, then there are no buyers in the room!
Build relationships and provide value. The more you give, the more that will come back to you. Focus on helping the people you meet.
Introduce people in the room if you feel they could benefit each other. People remember the person who did this for them and are more likely to want to send work or connections their way in return.
Don’t take over a conversation: allow others to speak. Aim to put others at ease and try to include people in the conversation if they seem quiet.
Think of possible joint-venture opportunities.
Look for mutually beneficial opportunities. Let people know the benefits to them for working with you or purchasing your product or service.
Listen to others. Take an interest in them. We have two ears and one mouth for a reason.
Be clear as to the sort of introductions and referrals you would appreciate. Try to be as specific as possible. It’s amazing how close we can be to our dream connection. ‘Six degrees of separation’!
Look for suppliers as well as customers. We are all buyers and sellers.
Promote other people. Be ready to introduce contacts from a previous event to a new contact at the current event.
Networking events are just the beginning, following up is crucial. Email, phone, use social media and possibly meet for coffee if appropriate.
Schedule time in your diary post-event to follow-up. Ideally the same day or the following morning at the latest.
Always follow-up after an event – and fulfil any promises you made during the event.
Follow-up emails are easily ignored. Phone your new contacts and arrange to meet for a coffee to cement the relationship further, or have a Skype / video call.
Keep a database of all your contacts. Send them offers and advice.
Keep in contact with people. Nurture your current network of contacts as well as seeking new ones.
Connect with all new contacts on LinkedIn and follow them on Twitter. ‘Like’ their Facebook business page if they have one.
Target yourself to connect with at least five new business contacts a week. That equals 250 new business contacts a year, minimum.
Every new contact is potentially valuable – if not immediately, maybe in the near future.
Be patient. It often takes seeing someone a few times at networking events before any business transactions take place.
Volvic unveils radical new branding and logo. The water brand banishes blue and goes for green with a new and very different bottle design.
The French company behind one of the world’s most popular brands of bottled water has unveiled new bottle design and packaging for Volvic. The new label design takes the green volcano of the old design and brings it front and centre.
The graphic has been enlarged and redrawn, giving it much more definition. The brand slogan ‘Filled with Volcanicity’.
Overall, the design is defiantly green. With blue now entirely absent from the label and the bottle. It’s a radical move. Blue is the dominant colour in bottled water branding due to its association with coolness, tranquillity, and clarity.
The new bottle will be rolled out this month, with a multi-platform advertising campaign.
The new designs will also carry through to the brand’s ‘Juiced’ and ‘Touch of Fruit’ ranges (see below):
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LinkedIn Buys Newsle to Show Relevant News About People in Your Network
LinkedIn is buying Newsle. A web app for surfacing news about people in your network. The two companies announced Monday. Terms of the deal were not immediately disclosed.
Newsle was founded three years ago and had about two million users at the time of the acquisition. The startup, which had raised more than $2 million in funding, uses machine learning algorithms and natural language processing to highlight news about your connections on Facebook and LinkedIn.
“LinkedIn and Newsle share a common goal: We both want to provide professional insights that make you better at what you do,” Ryan Roslansky, head of content products at LinkedIn, wrote in a blog post announcing the deal. “For example, knowing more about the people in your network – like when they’re mentioned in the news – can surface relevant insights that help you hit your next meeting with them out of the park.”
Newsle will continue to operate as a standalone service for now. According to a statement on its website, the team behind it will join LinkedIn to help integrate features into the social network.
LinkedIn has invested in efforts to help users produce and discover content that might be helpful or relevant to their careers through acquisitions like Pulse. A news reader application, and the introduction of the LinkedIn Influencers program and the rollout of a publishing platform to all users.
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