news & views

Below are articles of general interest, items of news and clippings of content relevant to our design philosophy and industry. Turquoise Creative is a creative design agency based in Crawley, West Sussex, which specialise in Brand Design, Creative Design and Web Design. We are a team of talented people who are passionate about what we do.

Unique Business Networking Event

Team BRAVO are working hard to deliver another exciting Business Network Event

The Event will take place at Hartsfield Manor, Betchworth, Surrey, on the evening of Thursday 9th October 2014. We all hope you can join us.
Hartsfield Manor : deverevenues.co.uk/en/venues/hartsfield-manor

BRAVO Team

Posing outside Hartsfield Manor this morning are Louise Camby, Steve Oakes and Rebecca Holloway.

Turquoise Creative is part of TEAM BRAVO which is a group of business people from across Sussex and Surrey who have many years of experience working together to meet BRAVO’s objectives and fulfil our Mission, Vision and Values. BRAVO’s objectives are to regenerate through connecting Businesses with the Community, Surrey with Sussex, Englishness with Ethnicity and Infrastructure with Culture. We are doing this by producing various business and community events and initiating campaigns.

View BRAVO Events : vimeo.com/76680470

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Branding at FINAT Monaco

We are working on the branding and corporate styling for GEW.

This is part of a series of new projects we have completed, below is the design for a Table Top Display for the FINAT Exhibition in Monte Carlo. FINAT is the world-wide association for manufacturers of self-adhesive labels. It was founded in Paris in 1958, and since then has been representing the whole self-adhesive supply chain.

GEW is a world-leading manufacturer of the most powerful low-energy UV curing systems. They have developed an excellent reputation as a supplier of UV drying systems for printing applications, including flexo, offset, letterpress, gravure, silkscreen and UV inkjet. We also have considerable expertise in the UV coating sector, including inert gas atmosphere curing solutions for siliconising, packaging and many other processes.

 

FINAT logo

FINAT is the European Association for the self-adhesive label industry. It also covers adjacent narrow-web product decoration and identification technologies.

Scope and functions

  • Providing a networking platform for converters, suppliers and indirect suppliers
  • Represent members’ interests
  • Provide a central source for industry information
  • Offer education and technical publications
  • Represent the industry’s views at EU level
  • Establish and maintain industry-related best practices, standards and test methods
  • Offer a global communication platform for regional and national associations worldwide

The FINAT Board embarked on a strategic planning journey. This journey was broken down into different stages and concluded with a detailed roadmap aimed to reach 6 strategic ambitions for the coming years.

FINAT-display

FINAT (a abbreviation of the French title: Féderation Internationale des fabricants et transformateurs d’Adhésifs et Thermocollants sur papiers et autres supports) is all about labels and people. In 2008 FINAT celebrated its 50th anniversary, its Golden jubilee.

Building on the success of the Coal and Steel Treaty, six countries expanded cooperation to other economic sectors. In 1957, Germany, France, Italy and the Benelux countries signed the Treaty of Rome, creating the European Economic Community (EEC), or ‘common market’. The idea was for people, goods and services to move freely across borders.

One of the objectives of the Treaty was to transform the conditions of trade and manufacture in the territory of the Community. The Treaty set the scene for further cross-border cooperation at sector level and this culminated in the foundation of various European associations in subsequent years.
On the initiative of the French label association, at the time the only national label association in Europe, and in particular André Strauss, a group of 20 companies got together in Paris to lay the foundations for an international association dedicated to the label sector. FINAT was officially founded in November 1958.
What started as a small convention of pioneers in a young, emerging industry in Europe has developed into an organisation of over 500 companies spanning all disciplines in self-adhesive labelling in more than 50 countries worldwide.

The full success story of FINAT can be found in the publication ‘United in Labels’ which was published on the occasion of our 50th anniversary in 2008. Contact the Secretariat in case you wish to receive a copy.

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FESPA Munich

Turquoise Creative are proud to have provided GEW with a fresh design approach for their exhibition in Munich this week.

The FESPA Digital Show is one of the largest focused events for Digital Wide Format Print. The Munich Exhibition Centre staged 400+ innovative global brands and manufacturers.
The visitors had the opportunity to view new product launches, test drive machinery and technology to service the print market.

FESPA 2019 is Europe’s largest international wide format professional printing exhibition. Where over 700 exhibitors showcase their latest innovations and product launches in the digital and screen printing sectors for graphics, signage, décor, packaging, industrial and textile applications.

FESPA Global Print Expo 2019 is expected to cover six halls of the Munich Messe, Germany and will showcase the latest products and solutions for screen, digital and textile print. FESPA Global Print Expo 2019 will again be co-located with European Sign Expo for non-printed visual communication solutions.

One of the world’s leading conference organisers itself, Munich Messe is located in the east of Munich. It is a 20 minutes train journey from central Munich and is home to over 400 hotels.

The 2018 FESPA Global Print Expo saw the largest ever audience for a four-day FESPA event with over 20,000 individual visitors, attending from a record 142 countries.

FESPA Exhibitions Director Roz Guarnori commented: “FESPA 2018 Global Print Expo was a vibrant, action-packed event that absolutely surpassed even our own expectations, from the energy and appetite for innovation among our diverse visitor audience to the incredible range of new products brought to market by our exhibitors. Our own research and the electric mood of the show reinforce our confidence that speciality print and signage are sectors that never stop inventing, exploring, pushing boundaries and looking for new ways to achieve growth.”.

FESPA Munich Exhibition graphics

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Steve Oakes on Why brochures work….

Why do brochures work?

Brochures that are designed and produced well, are one of the most important marketing tools for your business. A company brochure is just as vital to your business as your most basic marketing tool – your business card. 
ET-brochure

It is your opportunity to create a lasting impression. Make sure that it is a good one.

 

Turquoise Creative have identified the 4 key brochures and what should be achieved from each.

1. Corporate brochures – sells the credibility and capability of your company to establish trust with your prospective customers.
A corporate brochure enables you to project your credentials in a positive way and outlines the benefits to anyone using your company. It should highlight your strengths and deal with any queries that a prospective client may have. It should leave your prospect with a lasting impression of your company and a desire to know more about you.

2. Sales brochures – sells the benefits your prospective customers will experience if they choose your product.
A sales brochure provides focus on a single product or brand and the options available. It ‘shows and tells’ your prospective customer why they need it and the benefits they will have in purchasing your product rather than that of the competition. It should leave your prospect with a lasting positive impression of your product and a desire to know more about it.

3. Product or service directories – that put your portfolio online with an easy to use format so that your customers know what products or services you sell.
Product or service directories must provide the reference material your customer needs to know when making a purchasing decision. It should be a comprehensive technical manual detailing your main product or service specifications and include any diagrams, photos, etc that help your prospect to choose the right product or service.
Most important of all it should be designed with your customer in mind – how will they want to use it, what ways do they want to search for product or service.

4. Financial Reports – project a positive image to stakeholders and potential investors.
Financial reports are often a legal requirement but have the power to present your company in a positive manner even if the content isn’t such good news. They can project your aims and ambitions and reflect the image of the company you want to be. The statistical information can be presented in an interesting and graphical manner so that the dynamics of what you are about are delivered in a consistent message on every page. It must provide the reader with the understanding of your company’s current position and sell the destination that you seek to achieve.

Why you can’t mix and match these brochure types

When companies try to combine these functions with a ‘one brochure fits all’, they often end up with a confusing document that you can be certain is difficult to read. If it isn’t being read then it can’t do its job.

An acceptable combination of two or more types is often seen in a corporate folder brochure. This works best if the folder carries the corporate information and focuses on selling the brand. The pocket then holds either product or service specific information.

How and when to use your brochure to gain the maximum impact
You can use your brochure with an introductory mailer. This will need a powerful sales letter to accompany it.

A ‘leave behind’ following your initial sales call. Even if you have mailed out a copy in advance of your meeting, it is always a good idea to leave another copy as a reminder.

A response mechanism. Fulfiling requests from potential clients for literature, either in response to an ad or a phone enquiry.

The key to the successful use of your brochure is planning and research,. Find out what works and why!

1) Research the competition. Get hold of your competitor’s brochures, pick out the points and techniques which you feel best to communicate the sales message you have.

2) Determine your budget – this will depend on:

 

Quality and Quantity

This can be based upon the quality of brochure your competition has produced. If your prospective client has to present their research to a higher authority how would you want your brochure to compare?

The quantity should be based upon how many you will realistically use within a year.

3) Determine what you want your brochure to achieve. Listed above are the four main types of brochures.  However, there are many kinds of brochures and their look and feel are completely determined by the job they must do. Keep your brochure focused on the main points of the message you want.

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Does your business need a Facebook page?

Does your business have a Facebook page? If it has – fantastic! If not, you might like to give it some thought. After all, there are lots of ways a Facebook paged can work for your business.

facebook-for-business

Online presence
It can work in a similar way to a personal Facebook account. It can give your business a face and an online presence that makes it easier for you to engage with your customers. You can share your news e.g. new products, new team members, information and all those kind of things that people need to know.

It’s also easy for your customers to share your information with their friends, especially if you’ve got a special offer or an event going on. Facebook is a very versatile medium as you can put up information as detailed or general as you like and share web pages from other companies that you’re working with – they’re bound to reciprocate and give your business more visibility!

Sharing your products to a wider audience
Another brilliant advantage is that you can share photos really easily. You might like to put up photos of a new product or a piece of work, quotations and ideas to inspire and amuse. Think of what might give a potential client an idea of the kind of business you’re running and upload it. You can also use Facebook updates to interact with potential customers. Be really proactive: ask for opinions and try and get a discussion going. You can do a bit of market research…or get people to answer silly questions during their breaks at work!

Promoting your business
Crucially, though, this is a matter of publicity. Nearly all of us have a Facebook account, nearly all of us log in every day to see what’s going on. Your company’s information could be right there on people’s news feeds very, very easily and for FREE – without it being there, you’d have to rely on people finding your website and visiting it. LInking your Facebook page to your company website also increases traffic and drives customers to your website.

We can help
If you think you don’t have time to keep up with social media, think again. A great tip is to use the “schedule” button which is the clock symbol under the status update box. Set aside half an hour a week to schedule five days’ worth of updates – it’ll also stop you accidentally spending half an hour a day on Facebook!

So, if you don’t have a business Facebook page yet, set yourself one up. Improve your contact with customers, share more information with them and – most importantly – get yourself seen.

Turquoise Creative have set up and regularly manage Facebook business pages for their clients. If you have read this article and see the importance of having a Facebook page please give us a call.

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