There is nothing more damaging to a brands growth than being stagnant, unevolved and unaligned. At its very core, a brand should be at the forefront of the industry and positioning itself relevant to the current climate.
If the brand does not evolve in line with the market it will soon be perceived as archaic and unevolved. It is vital to ensure that you have an active strategy to ensure Brand Growth and that your business is at the forefront of industry evolution.
Brand Growth does not function in a silo, it is the result of careful planning and is founded on business growth ambitions, marketing and brand identity. Your marketing strategy, brand strategy and business strategy all contribute to the overall growth of your business. Each requires adequate attention to realise maximum returns. It is common that your marketing and brand strategy are interchangeable and given priority over each other, in truth, they must work in tandem and complement each other.
As we have discussed in our previous posts, branding transcends logo and colours to build a message, branding is how you establish that brand message. Branding is crucial to maintain an audience that is willing to broadcast the benefits and integrity of your brand. As such, your brand and marketing strategy should go hand in hand to build an emotional connection with your audience.
Your brand and marketing strategy, if executed correctly will form the foundation for the overall growth of your business. If your audience is positive about their brand experience, they will establish an emotional connection which ensures a long-term, invaluable and loyal customer base. From this point, the business growth feels almost organic.
With over 25 years in Brand Marketing, Design and Strategy, Turquoise Creative has the tools you need to build and maintain a brand identity that enables you to control how your business is perceived, builds trust and enables an open dialogue with clients.
Please give us a call on 01293 886 805 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you.
Brand Identity Development | Logo Design | Re-branding | Brand Guidelines | Email Marketing | Web Design and Development | Direct Marketing | Brochure Design | Ecommerce Web Design | Advertising Campaigns | Exhibition Design
www.turquoise-creative.co.uk | +44 (0) 1293 886805