Good graphic design in digital marketing shows your commitment to your brand. It also establishes a consistent brand identity to the market. It enables consumers to know who you are and what your business is all about. Get it right, and it can catapult your business into the front of minds, and drive emotional responses to your business.
There is a huge drive from marketers to focus on engaging content. Supported with relevant images and professional graphic design. The results are in, countless surveys and studies have been conducted to find out how this drive has impacted the engagement and integration from an audience.
We have taken a moment to look at the highlights below:
- 8% of Marketers claim that visuals are integral to successful marketing.
- 85% of small businesses are willing to pay for a professional logo design with an understanding that this is a key element of brand recognition.
- Consumers retain 65% of information three days after the message is delivered if delivered alongside appropriate imagery.
- 8 Seconds – Average web users attention span.
- 50 Milliseconds – visual appeal is assessed.
- 94% of users will leave a website immediately if there is poor graphic design.
- 76% of Marketers believe that attractive graphic design makes your business seem larger than it actually is.
- 85% of consumers will choose to purchase a product over another because it looks nicer.
- Social Media posts with images produce 650% higher engagement.
- Facebook posts with images get 230% more engagement.
- Tweets with images get 150% more retweets.
- Blog articles with more images get 2x more social media shares than articles with fewer images.
In short, the message is a simple one, building a professional image and brand identity can have a significant positive impact on your business. It can drive engagement with your customers and build trust with potential new customers.
A well-crafted image that has been built for purpose can paint an immediate and lasting impression of your business and sticks with consumers for a long time. Taking time to professionally build and maintain your brand identity can make or break your business.
So if you are considering how you can use professional quality graphic design and need help to build something truly unique, memorable and with a lasting impression speak with us.
At Turquoise Creative we pride ourselves on understanding your brand and business approach, building a brand identity that is an accurate and honest portrayal of your business.
Contact us for a FREE Brand Audit
Turquoise Creative has over 25 years in Brand Marketing, Design and Strategy. We have the tools you need to build and maintain a brand that enables you to control how your business is perceived, builds trust and enables an open dialogue with clients.
Please give us a call on 07813 33978 or 01293 886 805 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you.
Brand Identity Development | Logo Design | Re-branding | Brand Guidelines | Email Marketing | Web Design and Development | Direct Marketing | Brochure Design | Ecommerce Web Design | Advertising Campaigns | Exhibition Design
www.turquoise-creative.co.uk | +44 (0) 1293 886805