Anyone who has watched an Olympics whose vision is sharp will notice that the logo for Sochi 2014 — which appears in every stadium, on every ticket, and on tens of millions of dollars’ worth of Olympic merchandise — is remarkably different from those of previous Olympics. It contains no drawing and features only unassuming lowercase lettering, the five Olympic rings, and a web address.
Guo Chunning, who designed the “Dancing Beijing” logo for the Beijing 2008 Games, has researched the history of Olympic logos going back to the beginning of the modern Games, in 1896. He believes that, with the exception of Mexico City 1968 and London 2012, this is the first time a logo has lacked drawn elements. (Mexico City and London, however, used lettering that resembled artwork.)
Olympic logos, once chosen, aren’t always greeted with applause. When the London 2012 logo was revealed, in 2007 — having cost four hundred thousand pounds, or eight hundred thousand dollars, to create—a petition circulated in Great Britain that was signed by more than forty-eight thousand people to have the logo scrapped and redesigned. The effort never gained traction.
While the Sochi logo hasn’t generated a groundswell of opposition, some felt that an alternate design, by the Moscow firm Studio Transformer, would have been more in tune with the Olympic tradition.
What do you think? Left or right?
Turquoise Creative were asked to design Initial Facilities Water Services a new corporate brochure. The brief was retain the corporate brand styling but inject life into the brochure. Turquoise achieved this with a combination of abstract and product led imagery and illustrative graphs.
This 210mm square 28 page brochure was delivered on time and within budget. “Steve is fantastic to work with, he manages your expectations and always delivers quality work“. Regional Sales Manager.Other articles relevant to :
Why branding matters
A Brand Identity is so important to your business because: Stand Out, Make more appealing, Professional, Personality, Who You Are, Rise above the competition.
Everybody knows they need a brand identity. But they don’t always know what one is or why they need it. Perhaps you are unfamiliar with the term brand identity, well, it refers to a logo in conjunction with a consistent design style for the marketing materials for your company.
Below are 8 reasons why your business should have a professionally designed brand identity
1. A professionally designed brand identity can show potential customers that you are professional. You are committed to what you do and have a stable business. No one wants to work with a business that does not look and feel professional.
2. People will make a decision on a company by how it looks. If they like the feeling they get from your logo, they may be more inclined to do business with you.
3. People are very visually orientated. They are far more likely to remember what they see than what they hear or read. So having a logo and a consistent design theme to your business marketing materials. And make it memorable.
4. A well-designed logo and business marketing materials can put you above your competition.
5. Designed and printed marketing materials can make your company look big and impressive even if you are not. You don’t want your business marketing materials to look like they were designed with a Microsoft Word template?
6. Your brand is how people perceive your company. This is the face and personality that customers and prospective customers will know your company by. A well-crafted brand can seriously affect what people think of your business.
7. Your business marketing materials let people know who you are and what you do. A logo can especially help if your company name contains a little-known word or an acronym.
8. If your company is in consumer retail or the design business, you will just have to have a brand identity.
So if you looking to refresh your business’s brand identity, or about to start a new business venture. Give Steve Oakes at Turquoise Creative a call.Other articles relevant to :
Search engine giant Google is rolling out a new identity, which ditches the previous 3D-style elements of the logo.
The new, flat identity, which also features a refined colour palette and updated letter shapes, is launching across most Google products over the next few weeks, according to Google tech lead manager Eddie Kessler. It is already visible to some users on the Google UK homepage.
The update sees Google ditch the shadowing effect it used in its previous logo, which was brought in in 2010.
The moves comes shortly after Google’s search engine rival Yahoo went the other way, introducing a bevelled shadow effect in its new identity, which launched at the start of the month.
Yahoo’s new identity was designed over a weekend by a team led by company chief executive Marissa Mayer, who says, ‘For the texture, we came up with the nice idea of creating a chiselled triangular depth to the logo – this causes the letter Y to appear in the shading at the ends of each of the letters.’
As well as introducing its new logo, Google is also introducing a new ‘app launcher bar’ which allows users to quickly access Google products including Gmail and Google+