Below are articles of general interest, items of news and clippings of content relevant to our design philosophy and industry. Turquoise Creative is a creative design agency based in Crawley, West Sussex, which specialise in Brand Design, Creative Design and Web Design. We are a team of talented people who are passionate about what we do.
Good graphic design shows your commitment to your brand and establishes a consistent brand identity. It enables consumers to know who you are and what your business is all about. Get it right and it can catapult your business into the front of mind and drive emotional responses to your business.
Throughout 2018 there was a huge drive from marketers to focus on engaging content supported with relevant images and professional graphic design. The results are in, countless surveys and studies have been conducted to find out how this drive has impacted the engagement and integration from an audience.
We have taken a moment to look at the highlights below.
- 8% of Marketers claim that visuals are integral to successful marketing.
- 85% of small businesses are willing to pay for a professional logo design with an understanding that this is a key element of brand recognition.
- Consumers retain 65% of information three days after the message is delivered if delivered alongside appropriate imagery.
- 8 Seconds – Average web users attention span.
- 50 Milliseconds – visual appeal is assessed.
- 94% of Users will leave a website immediately if there is poor graphic design.
- 76% of Marketers believe that attractive graphic design makes your business seem larger that it actually is.
- 85% of consumers will choose to purchase a product over another because it looks nicer.
- Social Media posts with images produce 650% higher engagement.
- Facebook posts with images get 230% more engagement.
- Tweets with images get 150% more retweets.
- Blog articles with more images get 2x more social media shares than articles with fewer images.
In short, the message is a simple one, building a professional image and brand identity can have a significant positive impact on your business. It can drive engagement with your customers and build trust with potential new customers.
A well-crafted image that has been build for purpose can paint an immediate and lasting impression of your business that sticks with consumers for a long time. Taking time to professionally build and maintain your brand identity can make or break your business.
So if you are considering how you can use professional quality graphic design and need help to build something truly unique, memorable and with a lasting impression speak with us.
At Turquoise Creative we pride ourselves on understanding your brand and business approach, building a brand identity that is an accurate and honest portrayal of your business.
Please give us a call on 01293 886805 and let us know what you need.
Stand out exhibition design. Our exhibition design for GEW was a distinctive stand for LabelExpo Americas in Chicago. That made their business stand out but maintains maximum visual impact.
It was important that the stand was instantly recognisable and created a strong impression while staying on brand. First impressions really count, especially when it comes to attracting exhibition traffic. GEW’s superior products and services are well known, so we had to create a powerful visual appeal on the stand.
At Labelexpo Americas 2018, GEW showcased its comprehensive range of UV curing systems. Comprising of mercury arc, LED and hybrid systems. Alongside these was the fully hybrid RHINO ArcLED power supply, which has been awarded an ETL Listing for the North American market. The event was an opportunity to update visitors on the full range of UV equipment for use with label printing presses.
As a leading expert for UV curing technology, GEW has become a key player in the design and manufacture of UV systems for web printing and coating up to 2.50m wide. The focus of GEW’s presence at this year’s Labelexpo will be their enhanced range of high-power LED UV systems.
So how can you stand out in a crowded exhibition with an amazing exhibition stand?
Search engine optimisation (SEO) is now a much more common term as we continue to evolve through the digital age. As the internet becomes increasingly more important for the success of a business, it is crucial that you encompass some sort of strategy around SEO and its place as the foundation for driving a relevant and engaged audience. We look at 5 quick and easy ways you can get your SEO activity underway. Whatever your websites size or purpose, these tips could make all the difference.
All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, these listings are deemed organic/natural and are typically the most relevant, offering the best user experience.
If you build it they will come
Your website is rewarded for sending the right signals, SEO is the process of ensuring your content generates the right type of signals. Considering how search engines work, the algorithms which dictate their patterns, keywords and common terms are vital to the success of your search engine optimisation.
Audiences trust the organic results search engines provide. Studies show that over 80% of search engine clicks are generated from the top 3 organic positions after paid advertising. An investment in Search Engine Optimisation is a cost-effective marketing strategy, driving a relevant audience and increasing the credibility of your business.
Optimising a website for Search Engine Optimisation has multiple layers involving various levels of time, skills and experience. From simple editing and content adjustments to outsourcing SEO agents, engagement at any level will show a positive result.
We have listed 5 quick and easy tips to get you started with SEO. These are relatively simple but highly effective ways to get your foot on the Search Engine Optimisation ladder.
- Focus Keyword
What is the main keyword you would like your web page to appear against in search results? Include this keyword as often as possible, without compromising content quality.
- Meta Description
Edit the short snippet of information websites will use when presenting your page alongside the keyword results. Use the Focus Keyword within that description.
- Image Attributes
When loading images on the page of your site, adjust the image attributes to include the Focus Keyword within the description.
- Word Count
Typically, 250 – 350 words is minimum word count need to be competitive with your Search Engine Optimisation.
- Outbound and In Bound Links
Having links to relevant content internally or externally is a great way of getting noticed on search engines. Building links within the content and externally linking where suitable are quick ways to generate an organic audience.
There are increasingly more companies looking to search engine optimisation for a cost effective, natural method for promoting their business. It is a critical tool for website owners to unlock an audience that is engaged with your message and interested in what you do. A good SEO strategy will benefit not only you, the website owner but your audience, allowing them to find you and the relevant content you offer.
If you need more information on SEO, it benefits and advanced options click here. There are countless companies in the SEO space that offer outstanding tools and Advice, we work with DigiBubble, a Surrey based digital agency offering thought leadership and advice for website owners of every level.
It is important for all businesses to monitor their industry and keep ahead of the changes in technology, message delivery and consumer integration. In modern times, the biggest change seen in years is the way that your potential customers interact with your brand. How your brand is delivered is key to the perception of your brand.
The evolution of online has meant that previous integrations have moved into the digital space and developed countless brand interaction opportunities. Simple elements like the differences in colour in a digital space is a good example of why your need to consider a brand refresh over a total rebranding. Your colour choice may have been made years ago, while it worked well at the time, across print the colour pallet used online is different
It’s imperative that your branding reflects your business and serves it up in a competitive and competent light to catch the hearts, attention…and wallets of potential customers. Simple elements, such as differences in colour shades can create a negative impression of your business.
As a business owner, you always try to keep your branding fresh and current in a world where attention spans are decreasing and the propensity to buy and research online is dramatically increasing.
So what is the difference between rebranding and refreshing a brand? Moreover, how do you know which one is for you?
Rebranding is more than just changing a logo or refreshing your website design. Rebranding is to change the entire image of your company from the top down. Not only the creative perception but your ethos and brand story.
When should you consider a rebrand?
- Your brand feels out of date and is no longer effective or working for your audience.
- Your audience has changed.
- Your business offering, motivation and goals have changed.
- Your business is going through a noticeable change such as merger or acquisition.
What are the risks?
- If executed poorly you can alienate or confuse your audience.
- Current customers can feel betrayed if your brand equity is not taken into consideration.
- You risk cluttering your message rather than streamlining it.
- The rebrand may not resonate with your employees.
Sometimes a complete overhaul of your brand is unnecessary. If you are comfortable with your messaging, have a brand story that is engrained in your audience and employees mindset then a refresh may be for you. If the risk of alienating your audience or cluttering your brand is too high, then you need to consider what adjustments you can make to refresh and modernise your brand.
Why Refresh your brand?
- To update and modernise your brand to appeal to a current audience.
- To address market condition and changes.
- When your brand feels disconnected from your offering.
- Maintain the essence of your brand.
- Build messaging that is focused and clean.
- Build and present an ethos that resonates highly with your customers.
- Consider timing and leverage where possible to your company’s advantage.
Eventually, every brand needs to change. The world is constantly evolving, with new tastes, new innovations, and new demands from customers.
However, the extent to which you change, and the size of the decisions that you make to adapt to your new marketplace, depends on you.
A refresh is something that can improve and build upon a brand that’s already fundamentally robust. If you have existing loyalty for your brand, and things are going well, a refresh can help you to make sure that you stay competitive and remain on the right track.
A brand refresh can be a lot more than a simple lick of paint, however, sometimes, your brand refresh strategy will involve a complete re-think of what your company does, how it delivers, speaks, and behaves. However, the DNA of your company will remain the same.
With a rebrand, everything changes. You might be selling the same products, or providing the same services, but you become something entirely new. So, how far do you need to go to revitalise your company?
Do you want to know more?
If you are looking for advice on how to build a desirable brand identity we would love to help. We have looked into the key components of building your identity in our article on Colour and Branding. If you prefer to speak we are happy to offer some advice and direction on your desirable branding ambitions, get in touch, however, best suits you…
It is hard to believe that Turquoise Creative is already 10 years old. They really grow so fast!! We wanted to take some time to really appreciate this milestone. 10 years of working with some great clients, huge projects and fantastic people. We wanted to first thank all of our clients and customers that have made Turquoise as successful as it is. We have an extensive network or exciting businesses we have worked with, we have grown and evolved some truly outstanding examples of branding, graphic design and marketing creatives.
As part of our 10-Year celebrations we collaboratively worked through a branding exercise to refresh our logo. The original logo has served us well, we are recognised locally and have built a presence within graphic design, digital media and branding that we are truly proud to stand alongside. In an effort to stay fresh we refined the typography and refreshed the logo for a modernized look and feel that better reflected our focus on modern techniques and approaches to branding while remaining reminiscent of the original branding.
Upon Turquoise Creatives’ 10-year anniversary we thought that we would also take some time look at everything that has changed, evolved and innovated within the industry. In Branding and design, it is crucial to keep ahead of the curve, monitor trends and pioneer creative techniques. Our business relies on our ability to understand trends, industry developments, the mind of the consumer and their motives.
Looking back at the world…
One of the keys to our success is to keep ahead of news, trends and events. It is important to understand what key actions are affecting your clients, your inspirations and your results. As part of our 10-year celebrations we wanted to take a moment to look back over some key events that happened through the last 10-years.
2008 – April :: Facebook take over MySpace as the largest social network.
2009 – January :: Barack Obama takes office as US president.
2010 – January :: 3D Television widely available to the consumer market.
2011 – April – Google plays an April Fool’s Day joke on typography nerds by serving search results for “helvetica” in comic sans.
2012 – February :: Apple Launches the iPhone5
2013 – April :: Amazon launches Kindle Fire HDX
2014 – February :: Apple announced it new innovation, Apple Watch.
2015 – November :: Apple Smartwatch
2016 – May :: The Queen celebrated her 90th birthday and so did the rest of the country.
2017 – December :: Apple drops to #2 in the global 500 brand ranks. After 5 years at #1.
2018 – February :: Turquoise Creative celebrates its 10-year anniversary with a rebrand
Looking back at what we have learnt…
Turquoise Creative strives to learn, improve and understand what key patterns of thought shape the world around us. Within graphic design and rebranding it is key to actively learn from our experiences and make sure that these lessons shape our future actions. In the last 10 years, there have been some key movements in the thoughts around graphic design, branding, marketing and PR.
PR is more important than advertising
Advertising is expensive and not very credible, especially when used on behalf of a new brand. That’s why many of the most successful new brands were launched with PR. Public relations can be controversial, but that doesn’t work in advertising. Consumers are turned off by advertising that attempts to be controversial or attacks the competition. Consumers tend not to blame the brand if a story in the media does critique the completion or build.
The category is more important than the brand
Thinking in military terms, a country launched a military campaign to conquer a territory, likewise, a company launches a marketing campaign to conquer a category. From a branding perspective, brands rarely hold any value outside of their category. If a company tries build a presence across a different category, it is a risky journey that has to be carefully navigated.
When Apple decided to get into the smartphone business, it again didn’t use the Apple name. It called its smartphone “iPhone.” The Apple Macintosh brand was reserved for their desktop product.
The concept of verbal or written communication has changed. The primary objective of a marketing programme is to place a verbal concept into consumer, the best way to delivery this is not with words at all. The visuals are the key to generate emotional appeal and drive your audience to engage with the deeper message.
The key change that we have noticed over the last 10 years is an increase in demand for companies to brand and present themselves professionally. The growth of the internet, along with the changes in behaviour of the consumer means that companies that would have never considered a brand identity in the past now have to consider their brand, how their company is perceived and how fragile their identity is. The freedom of information and the ease that potential clients can inform themselves on the process and requirements around graphic design has meant that we are seeing clients that are much more informed and knowledgeable about what they want and need.
The last 10 years have been a fantastic journey, as well as the people and business we have met, the countless brochures, logos and business cards we have built it has been most rewarding seeing the success we are having within our local area. We are recoginsed as professional, friendly and experienced and work hard to make sure we maintain this reputation. 10 years is a long time, it can he difficult to understand what events have shaped the position we see ourselves in everyday, it is important to look back and take time to remember how we arrive where we are, the events that helped and hindered and think about what more we can do to make sure the next 10 years are more successful than the last.