news & views

Below are articles of general interest, items of news and clippings of content relevant to our design philosophy and industry. Turquoise Creative is a creative design agency based in Crawley, West Sussex, which specialise in Brand Design, Creative Design and Web Design. We are a team of talented people who are passionate about what we do.

Children’s book design

Tuxedo’s Tales is a fun and informative book for children of all ages. Bringing wildlife and the countryside to life through the eyes of Tuxedo. This book will take you on a magical adventure as I tell you all about my year in the Sussex countryside. You’ll read about the new friends I meet and the adventures we have together. At the end of each chapter is a Pearl of Wisdom which will teach you good behaviour, respect and consideration, as well as a few of life’s ethics and morals.

Tuxedo-portf

The book includes lots of beautiful illustrations by Katie Tunn. Think of characters with kind eyes, soft coloured drawings; think of a modern day Beatrix Potter and you have Tuxedo’s Tales.
I am a real horse I do exist. I am alive and kicking enjoying my retirement being cuddled, groomed, going for leisurely rides and enjoying lots of carrots.

As Tuxedo was a rescued horse, a percentage of the profits of the book will be going to Horse Welfare so they can help other horses to have a happier life. I hope you enjoy reading the book
You can buy my book on this website here.  www.tuxedostales.co.uk

To have a look at our work for Tuxedo’s Tales please visit :
www.turquoise-creative.co.uk/portfolio/tuxedos-tales-book

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ACUMEN Launch Party

The Year of the Zebra

Commercial Solicitors Acumen Business Law work in Brighton, Sussex and the South East. Acumen Business Law is an award-winning, innovative and dynamic Law Firm, providing legal services in a way different to other law firms:

What a fun evening we had at the Gatwick Office Launch Party of ACUMEN BUSINESS LAW last night. It was held at the prestigious showroom of Mercedes Gatwick. Surrounded by the most amazing cars we were all entertained by a dance troop painted like zebras, free cocktail bar and food prepared by ASK Crawley.

Thank you to ACUMEN BUSINESS LAW for the evening and to Mercedes Gatwick for hosting the event.

ACUMEN Launch Party
ACUMEN Launch Party

Free legal MOT

In our Free Legal MOT session you will meet one of our Commercial Solicitors for approximately 1.5 hours (at no cost), to discuss with you all the legal aspects of your business, including using the law to your business advantage; Brand Protection & TM; legal essentials to secure your business; guidance on contracts with clients, suppliers and other parties; Employment Law issues; cost-effective dispute mitigation; and other specific legal queries you may have.

Fixed fees – no hourly rate charges

In a bold move in the legal industry, ACUMEN BUSINESS LAW scrapped the hourly rate system and operates a fixed fee-pricing model quoting fees at the outset (excluding contentious matters). This means you can get in touch as and when you need without the need to watch the clock.

Your own legal director

You can have your own legal director who is a qualified solicitor specialising in Business Law.

Your own HR solicitor

You can also have your own dedicated HR Solicitor who specialises in HR and Employment Law matters.

Commercially astute solicitors:

We are the only firm of solicitors in the area of Brighton & Hove in East Sussex who specialise in all aspects of Business Law and advise business clients only. We are genuinely interested in and enthusiastic about business. We particularly enjoy using our knowledge of the law to help our clients’ business and negotiate a great deal on their behalf.

Approachable accessible and unpretentious

We have broken away from the aloof culture that is so associated with the legal profession by ensuring all our people are accessible, approachable and unpretentious.

ACUMEN BUSINESS LAW – make sure we are on your side.

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Exhibition design and build

Exhibition design and build. It’s all about the experience… 

We had fantastic feedback from our client after their latest exhibition in Chicago. “Our best ever” were the exact words from GEW’s Marketing Manager.

Exhibition design and build

These photos are a selection taken from LabelExpo which include a 7ft square Floor Decal and 9ft x 6ft imposing Entrance Banner. LabelExpo Americas is the continent’s largest event for the label, product decoration, web printing and converting industry.

LabelExpo Americas – www.labelexpo-americas.com

If you need to design and build a bespoke exhibition stand, or simply want to use a standard shell scheme and utilise a popup display system, then contact us now and we would be happy to help. Turquoise Creative… helping you stand out.

Have a look at other marketing work we have completed for GEW.    Please CLICK HERE

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Business Networking Tips

Networking

Allocate time in your diary to network and maximise the time while you are doing so. Be open to any opportunities that may arise.


Attend a variety of different networking events – structured and open. Find the style of event that suits you and your business.


Always arrive early and allow time for parking and preparation. You don’t want to walk in feeling flustered.


Have some questions ready to ask people so you can confidently approach people and start a conversation.


Rehearse, fine-tune and polish your pitch so you can deliver it perfectly, every time – you often only have one opportunity to do so.


Prepare before you attend networking events. Have you enough business cards? Have you got a pen and paper? Is your pitch polished?


Be presentable – first impressions count. Make sure you are dressed ‘on brand’ for your business. Smile and be friendly. Be approachable.


Tell the story of your business or product. How you got started, or lessons you have learnt. People are more interested in a story than a sales pitch.


Be authentic. Don’t make promises you can’t keep. Be true to yourself and your business.


Make a note on business cards you receive of where and when you met the person for future reference.


Aim to help others – ‘Givers gain!’ Share advice and connections.


Remember: the person you are talking to is connected to many hundreds of people both off and online, so every conversation is valuable.


Think about building a relationship with people, not just selling your services to them. If we are all selling, then there are no buyers in the room!


Build relationships and provide value. The more you give, the more that will come back to you. Focus on helping the people you meet.


Introduce people in the room if you feel they could benefit each other. People remember the person who did this for them and are more likely to want to send work or connections their way in return.


Don’t take over a conversation: allow others to speak. Aim to put others at ease and try to include people in the conversation if they seem quiet.


Think of possible joint-venture opportunities.


Look for mutually beneficial opportunities. Let people know the benefits to them for working with you or purchasing your product or service.


Listen to others. Take an interest in them. We have two ears and one mouth for a reason.


Be clear as to the sort of introductions and referrals you would appreciate. Try to be as specific as possible. It’s amazing how close we can be to our dream connection. ‘Six degrees of separation’!


Look for suppliers as well as customers. We are all buyers and sellers.


Promote other people. Be ready to introduce contacts from a previous event to a new contact at the current event.


Networking events are just the beginning, following up is crucial. Email, phone, use social media and possibly meet for coffee if appropriate.


Schedule time in your diary post-event to follow-up. Ideally the same day or the following morning at the latest.


Always follow-up after an event – and fulfil any promises you made during the event.


Follow-up emails are easily ignored. Phone your new contacts and arrange to meet for a coffee to cement the relationship further, or have a Skype / video call.


Keep a database of all your contacts. Send them offers and advice.


Keep in contact with people. Nurture your current network of contacts as well as seeking new ones.


Connect with all new contacts on LinkedIn and follow them on Twitter. ‘Like’ their Facebook business page if they have one.


Target yourself to connect with at least five new business contacts a week. That equals 250 new business contacts a year, minimum.


Every new contact is potentially valuable – if not immediately, maybe in the near future.


Be patient. It often takes seeing someone a few times at networking events before any business transactions take place.

This image has an empty alt attribute; its file name is TC-logo-cropped.png

At Turquoise Creative we take the time to get to know your business. This helps us to create a look and feel that will appeal to the kinds of customers you’d love to reach.

We understand that your brand could have a personal, emotional attachment and we want to help tell that story while reflecting your true values. Our brand designs are proven to stand the test of time through careful planning, creativity, management and strategy.

Whether you are looking for a brand design agency to build and maintain your brand or just need a little advice or guidance, we are more than happy to help.

Please give us a call on 07813 33978 or 01293 886805 and let us know where we can help. Alternatively, complete our FREE Brand Audit and let us talk through how we can build a brand that truly reflects your business.


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LinkedIn has acquired Newsle

LinkedIn Buys Newsle to Show Relevant News About People in Your Network LinkedIn is buying Newsle. A web app for surfacing news about people in your network. The two companies announced Monday. Terms of the deal were not immediately disclosed.

LInkedIn

Newsle was founded three years ago and had about two million users at the time of the acquisition. The startup, which had raised more than $2 million in funding, uses machine learning algorithms and natural language processing to highlight news about your connections on Facebook and LinkedIn.

“LinkedIn and Newsle share a common goal: We both want to provide professional insights that make you better at what you do,” Ryan Roslansky, head of content products at LinkedIn, wrote in a blog post announcing the deal. “For example, knowing more about the people in your network – like when they’re mentioned in the news – can surface relevant insights that help you hit your next meeting with them out of the park.”

Newsle will continue to operate as a standalone service for now. According to a statement on its website, the team behind it will join LinkedIn to help integrate features into the social network.

LinkedIn has invested in efforts to help users produce and discover content that might be helpful or relevant to their careers through acquisitions like Pulse. A news reader application, and the introduction of the LinkedIn Influencers program and the rollout of a publishing platform to all users.

LinkedIn’s stock was up by about 1% in early trading Monday.

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Unique Business Networking Event

Team BRAVO is working hard to deliver another exciting Business Network Event. The event will take place at Hartsfield Manor, Betchworth, Surrey, on the evening of Thursday 9th October 2014. We all hope you can join us. Hartsfield Manor : deverevenues.co.uk/en/venues/hartsfield-manor

BRAVO Team

Posing outside Hartsfield Manor this morning are Louise Camby, Steve Oakes and Rebecca Holloway.

Turquoise Creative is part of TEAM BRAVO which is a group of businesspeople from across Sussex and Surrey who have many years of experience working together to meet BRAVO’s objectives and fulfil our Mission, Vision and Values.

BRAVO’s objectives are to regenerate through connecting Businesses with the Community, Surrey with Sussex, Englishness with Ethnicity and Infrastructure with Culture. We are doing this by producing various business and community events and initiating campaigns.

View BRAVO Events : vimeo.com/76680470

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Branding at FINAT Monaco

We are working on the branding and corporate styling for GEW. This is part of a series of new projects we have completed, below is the design for a Table Top Display for the FINAT Exhibition in Monte Carlo. FINAT is the world-wide association for manufacturers of self-adhesive labels. It was founded in Paris in 1958, and since then has been representing the whole self-adhesive supply chain.

GEW is a world-leading manufacturer of the most powerful low-energy UV curing systems. They have developed an excellent reputation as a supplier of UV drying systems for printing applications, including flexo, offset, letterpress, gravure, silkscreen and UV inkjet. We also have considerable expertise in the UV coating sector, including inert gas atmosphere curing solutions for siliconising, packaging and many other processes.

FINAT logo

FINAT is the European Association for the self-adhesive label industry. It also covers adjacent narrow-web product decoration and identification technologies.

Scope and functions

  • Providing a networking platform for converters, suppliers and indirect suppliers
  • Represent members’ interests
  • Provide a central source for industry information
  • Offer education and technical publications
  • Represent the industry’s views at EU level
  • Establish and maintain industry-related best practices, standards and test methods
  • Offer a global communication platform for regional and national associations worldwide

The FINAT Board embarked on a strategic planning journey. This journey was broken down into different stages and concluded with a detailed roadmap aimed to reach 6 strategic ambitions for the coming years.

FINAT-display

FINAT (an abbreviation of the French title: Féderation Internationale des fabricants et transformations d’Adhésifs et Thermocollants sur papiers et autres supports) is all about labels and people. In 2008 FINAT celebrated its 50th anniversary, its Golden jubilee.

Building on the success of the Coal and Steel Treaty, six countries expanded cooperation to other economic sectors. In 1957, Germany, France, Italy and the Benelux countries signed the Treaty of Rome, creating the European Economic Community (EEC), or ‘common market’. The idea was for people, goods and services to move freely across borders.

One of the objectives of the Treaty was to transform the conditions of trade and manufacture in the territory of the Community. The Treaty set the scene for further cross-border cooperation at sector level and this culminated in the foundation of various European associations in subsequent years.
On the initiative of the French label association, at the time the only national label association in Europe, and in particular André Strauss, a group of 20 companies got together in Paris to lay the foundations for an international association dedicated to the label sector. FINAT was officially founded in November 1958.
What started as a small convention of pioneers in a young, emerging industry in Europe has developed into an organisation of over 500 companies spanning all disciplines in self-adhesive labelling in more than 50 countries worldwide.

The full success story of FINAT can be found in the publication ‘United in Labels’ which was published on the occasion of our 50th anniversary in 2008. Contact the Secretariat in case you wish to receive a copy.

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FESPA Munich

Turquoise Creative is proud to have provided GEW with a fresh design approach for their exhibition in Munich this week. The FESPA Digital Show is one of the largest focused events for Digital Wide Format Print. The Munich Exhibition Centre staged 400+ innovative global brands and manufacturers.


The visitors had the opportunity to view new product launches, test drive machinery and technology to service the print market.

FESPA 2019 is Europe’s largest international wide format professional printing exhibition. Where over 700 exhibitors showcase their latest innovations and product launches in the digital and screen printing sectors for graphics, signage, décor, packaging, industrial and textile applications.

FESPA Global Print Expo 2019 is expected to cover six halls of the Munich Messe, Germany and will showcase the latest products and solutions for screen, digital and textile print. FESPA Global Print Expo 2019 will again be co-located with European Sign Expo for non-printed visual communication solutions.

One of the world’s leading conference organisers itself, Munich Messe is located in the east of Munich. It is a 20 minutes train journey from central Munich and is home to over 400 hotels.

The 2018 FESPA Global Print Expo saw the largest ever audience for a four-day FESPA event with over 20,000 individual visitors, attending from a record 142 countries.

FESPA Exhibitions Director Roz Guarnori commented: “FESPA 2018 Global Print Expo was a vibrant, action-packed event that absolutely surpassed even our own expectations, from the energy and appetite for innovation among our diverse visitor audience to the incredible range of new products brought to market by our exhibitors. Our own research and the electric mood of the show reinforce our confidence that speciality print and signage are sectors that never stop inventing, exploring, pushing boundaries and looking for new ways to achieve growth.”.

FESPA Munich Exhibition graphics
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Can you find it?

This is going to be a real challenge for you.. 99% of people can’t find the horse. If you see the horse then share this page with your friends. Ask them to find it… Could you find it?

Can you find it?

Does your business need a Facebook page?

Does your business have a Facebook page? If it has – fantastic! If not, you might like to give it some thought. After all, there are lots of ways a Facebook paged can work for your business.

facebook-for-business

Online presence
It can work in a similar way to a personal Facebook account. It can give your business a face and an online presence that makes it easier for you to engage with your customers. You can share your news e.g. new products, new team members, information and all those kind of things that people need to know.

It’s also easy for your customers to share your information with their friends, especially if you’ve got a special offer or an event going on. Facebook is a very versatile medium as you can put up information as detailed or general as you like and share web pages from other companies that you’re working with – they’re bound to reciprocate and give your business more visibility!

Sharing your products to a wider audience
Another brilliant advantage is that you can share photos really easily. You might like to put up photos of a new product or a piece of work, quotations and ideas to inspire and amuse. Think of what might give a potential client an idea of the kind of business you’re running and upload it. You can also use Facebook updates to interact with potential customers. Be really proactive: ask for opinions and try and get a discussion going. You can do a bit of market research…or get people to answer silly questions during their breaks at work!

Promoting your business
Crucially, though, this is a matter of publicity. Nearly all of us have a Facebook account, nearly all of us log in every day to see what’s going on. Your company’s information could be right there on people’s news feeds very, very easily and for FREE – without it being there, you’d have to rely on people finding your website and visiting it. LInking your Facebook page to your company website also increases traffic and drives customers to your website.

We can help
If you think you don’t have time to keep up with social media, think again. A great tip is to use the “schedule” button which is the clock symbol under the status update box. Set aside half an hour a week to schedule five days’ worth of updates – it’ll also stop you accidentally spending half an hour a day on Facebook!

So, if you don’t have a business Facebook page yet, set yourself one up. Improve your contact with customers, share more information with them and – most importantly – get yourself seen.

Turquoise Creative have set up and regularly manage Facebook business pages for their clients. If you have read this article and see the importance of having a Facebook page please give us a call.

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