Thinking space is where we get to rant and rave about issues relating to the design, branding and creative industries both locally and abroad. Our aim is to develop a strong, balanced voice for the UK design industry. And probably most of all, to amuse you…
Our modern world is undeniably complex. Society is obsessed with creating faster, bigger, more powerful technology that seeps into our everyday lives and makes us more connected to more people in more places. Everything is faster, more disposable and less connected to real life. This creates an atmosphere that some people embrace and others react against.
That is why many designers are looking back to simpler times for inspiration. Vintage-style logos have a certain charm that resonates with people in special ways. Vintage-style logos call to mind products made slowly by hand, by someone you know by name. They suggest a quality and style that will stand the test of time. They are everything modern society is not: slow, made to last and personable.
If you find yourself longing for days gone by in design, then check out this roundup of vintage-style logo designs which I like.
This is a logo for a butcher. The logo already looks like it has been printed on a rugged material, referencing the hardwearing aprons butchers wear.
This logo reminds me of the minimalism of logos in the 1950s and 1960s. Much like the iconic Shell logo of those years, this is not as minimalist as it could be, but the extra detail gives it extra charm.
These days, most coffee logos aim to make their coffees seem more luxurious or artisanal, but this logo takes us back to the days when coffee perked us up before a hard day’s work.
This tattoo-inspired logo has so many great vintage elements, including the abbreviated city and state names, the keys and the ribbons.
All of these logos are vintage inspired, but as you can see, they evoke a wide range of feelings. Perhaps that is why vintage styles are so enduring for logos: they give the impression of a classic product whilst affording the designer a range of options.
But whatever the reason they endure, the fact of the matter is, vintage style logos will continue to inspire modern designers for a long time to come.Other articles relevant to :
I Can’t Believe This Is One Photograph. We all know Adobe Photoshop, and we all know that no photo nowadays can be guaranteed to be in its original form. The image below is a perfect example of this.
That’s four separate images edited into one right? It’s obviously photoshopped, and a poor one at that, let’s be honest!
Were you fooled like I was? At first glance you would think it is, but a closer inspection reveals that this is indeed a meticulously crafted photograph (singular) by Austrian photographer Bela Borsodi.
The conceptual image was taken for the album cover, Terrain by VLP.
Below you can see a different angle of the setup.
If you still don’t believe us, check out the video below to watch the process take place.
How to make your brand desirable
Apple and its sub-brand iPhone are the two most desirable brands in the World.
The top echelons of the 2013 Brand Desire listing, are a varied mix of products, services and categories. Within it, Ferrari revs it up at position 3. Tiffany sparkles with affordable luxury at number 4. Marmite full of British heritage is at number 5. Calpol climbs into position 13 with a caring touch.
There is plenty of evidence to suggest that brands are valuable assets, but what makes them desirable? Is it the unique balance of energy, substance and connection, qualities that have a profound effect on how the brand makes the consumer think, feel and act.
Desirable brands make us think, feel and act differently to ‘non-desirable’ or ‘neutral’ brands.
Through a study of 60,000 consumers across multiple categories and brands, the Brand Desire Index compiles Brand Desire Scores for each brand in the study. A score of 100 means a brand has average desirability, over 100 and a brand is doing well and under 100 doing badly.
At the heart of this desire and success are energy, substance and connection, the ‘Triangle of Impact’. Validated by 3 years worth of Brand Desire data, this formula shows 3 primary determinants or characteristics of a brand’s ability for not just greatest desire but greatest commercial impact. This is where brands like iPad, Apple, iTunes, Amazon, Fairtrade and Marmite – which have all been listed in the study’s top 20 for the 2nd year running – continue to tick the right boxes.
Energy is a measure of how the brand is energising the organisation towards success, having an ambition that is genuine and viable in the sense that it is rooted in the reality of the business they are in. The tangible proof of that energy isn’t just about producing a great product or service but continuously re-evaluating and innovating to ensure the brand has a real role in people’s lives.
Calpol, listed as the 13th most desirable brand in the UK, is an example of the importance of energy. The over the counter medicines category is not known for a brand with big energetic purpose, however, Calpol has carved out an appeal around helping consumers to ‘care for their little one’. It is not just a pain relief analgesic for under eight-year-olds, which is typically how the category would talk, it has gone for a much more emotive energy that really connects with the target consumer and is a real proof of the triangle principle.
So if you are a brand owner, the question which you may find you are asking yourself is – ‘is your brand desirable?’.
If you have any doubt, maybe you should give Turquoise Creative a call sometime soon?Other articles relevant to :
Love it or hate it, we all use it – and now it looks totally different!
Check out the new design here…
It might be small, but the Facebook Like button is stared at by more people around the world than pretty much anything we can think of – it gets multiple billions of views daily across Facebook itself and the websites that use it, including this very blog. And now, for the first time, it’s been redesigned.
So go to our Facebook page and press the LIKE button. https://www.facebook.com/turqcreative
And we’re not talking a minor tweak. The new design (above) is a fully fledged makeover, dropping the famous thumbs up of the old design (below) in favour of the ‘f’ logo and introducing solid new Helvetica lettering.
If you’ve embedded the ‘Like’ button on your own site, then don’t stress – you don’t have to do anything. You’ll be automatically upgraded as part of the new button rollout, Facebook says.
Facebook is also pairing its Like and Share buttons (see above) in the hope that website builders will include both. There’s still no word on the much-called-for ‘Dislike’ button though.Other articles relevant to :
LEADING, KERNING, TRACKING
At Turquoise Creative we love typography and we thought you might be interested in learning some typography principles yourself.
When designing layouts and adjusting type, it is important to understand the basics of working with text, line spacing, and letter spacing. This article briefly covers leading, kerning, tracking for you to consider on your next piece of work.
When working with a paragraph, or just more than one line of type, leading is the distance between the baselines in the paragraph. A baseline is the imaginary guideline that type sits on. The standard proportion of leading to type size is typically 120%. So if the type size is 20 point, then the most standard leading would be 24 point.
Kerning is an adjustment of space between two specific letters. The idea of kerning is to create a consistent rhythm of space within a group of letters and to create an appearance of even spacing between letters. Fonts have exact amounts of spacing between letter combinations already built into it, which is called Metric Kerning. Type takes on Metric Kerning as a default. As type gets larger and closer to a headline size, those letter combinations, or kerning pairs, don’t work as well. If a selection of type is changed to Optical Kerning, InDesign (or whichever program is being used) will adjust the kerning automatically. However, most designers don’t find this is as useful as using Manual Kerning.
Manual Kerning – One helpful way to look at kerning is imagining that each space between kerning pairs is filled with liquid, and the same amount of liquid should put poured into each space.
Kerning should not be confused with tracking, which refers to uniform spacing between all of the letters in a group of text. By increasing tracking in a word, line of text, or paragraph, a designer can create a more open and airy element.
In blocks of text or paragraph, tracking is usually only increased by a small amount, because the legibility can become difficult. In that case it is used more subtly and sometimes to fill space. And using negative tracking can be used sparingly to help create a shorter line of text. In smaller amounts of text or single lines, tracking can be increased in greater amounts and can often help the font take on an entirely different design quality.
These typography principles of leading, kerning, and tracking can be seen in our portfolio. If you think your marketing material could benefit from a make-over please call Turquoise Creative.Other articles relevant to :