turquoise blog

Learn about what’s happening inside Turquoise Creative, along with interesting extras!

How to conduct a Brand Audit

If your brand was a cup of coffee what type of coffee would it be?

Imagine stepping into your favourite coffee shop, where a welcome smile awaits and the familiar aroma reminds you this is the place where you are delighted to spend the next ½ an hour simply relaxing.

You know the coffee experience will be perfect, just as you like it because it always is.  The smooth, rich flavour sets you up for the rest of the day. One thing’s for sure, you’ll be back again and again and again.

Coffee beans

But, life’s not always full of the perfect coffee experience, is it?

Along the way, you’re subjected to dishwater masquerading as coffee. At least you have a suspicion it’s going to be dire, so you can choose to refuse. Unlike the cup of coffee that’s full of promise, but the first bitter sip sends your taste buds into a frenzy of disappointment.

Just as your expectations are set from the ambience of the coffee shop, the design of the cup, the look, smell and taste of your chosen latte, cappuccino or espresso, so do your customers have an expectation as they familiarise themselves and interact with your brand.

Where along the coffee scale does your brand sit?

It’s a serious question to consider. Depending on how eye-catching, inspiring and dependable the interactions your prospects and customers have with your brand will determine how successful your business is.

How do you know where your brand is on the coffee scale?

The answer: A Brand Audit

Conducting a brand audit is a worthwhile exercise. There are many benefits to gain. You can:

  • Double-check that your brand accurately reflects the business as it is today (not how it was when you first started out)
  • Determine how outsiders perceive of your brand (it may be different from what you think)
  • Make small adjustments to correct misalignments and avoid misunderstandings
  • See how you stand up against your competitors. What do they do well? How can you counteract that?
  • Check that your brand will take the business into the future
  • Ensure your brand encourages loyalty from your customers
  • Retain and attract the best employees

Gather the evidence

The first steps of a brand audit are to gather and list the evidence.

Start with the obvious:

  • All tangible marketing materials including business cards, flyers, brochures, letterhead
  • Your business plan
  • Your business story
  • Brand guidelines (colours, fonts)
  • Website including a list of all domains
  • Signage

Then the less obvious:

  • Keywords
  • Email signature
  • Invoices
  • Vehicles (wrapped, clean)
  • How is your telephone answered and what is your voice message?
  • What is displayed when you pop up on the Internet? Check your Google account and online directories you registered with many years ago.

A useful way to build this list is to think about all the touchpoints a prospect has from first becoming aware of your business through to when they become a customer and a returning loyal customer.

Review your list

Having gathered the evidence, the next step is to review. You may scatter the hard copy marketing material on a table. What does it say? Dishwater or strong and robust? Is it consistent?

When was the content on your website last updated? Does it reflect an accurate image of the business? Are all other online instances consistent?

How do your employees perceive your brand? Ask your customers too, if you can?

Write a brief report of your findings. The framework of a SWOT analysis could be helpful here.

You may be quite attached to your brand, after all, it’s your baby, but it’s important to keep an open mind throughout the review.  This is when a third party’s opinion will be most useful. Of course, you can do a DIY brand audit, but when you consider the benefits that this review brings to the business the opinion and advice of a brand specialist completes the job properly.

We invite you to take the Brand/Coffee test?

By now you’ve probably realised we are just as passionate about our coffee as we are about creating desirable brands.

If you’re serious about creating a strong and trusted brand that will stand your business in good stead over the coming years, get in touch and let’s arrange a chat over a nice cup of coffee.


Contact us for a FREE Brand Audit

Please give us a call on 07813 33978 or 01293 886805 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you during these challenging times.


10 tips for Brand Building

Wherever your brand lives, online or offline it is vital to ensure that you build your brand well. Brand building is one of the most important methods for growing your business.

A strong brand allows you to gain instant recognition, generate leads and establish relationships with your customers. The process of building a brand can be long and requires considerable effort and planning to get right.

Brand Building

Your brand is more than just your logo or company name, it is all of the assets that contribute to how your brand is perceived by potential customers.

Our blog post on “What is Brand Marketing” gives further insight into what a brand is and how it can benefit your business. The purpose of this post is to explore the key considerations for brand building.

Identify your Audience

Before you consider your brand building you need to first consider your target audience and how to identify them. Your audience profiles can be identified based on…

  • Demographics and psychographics.
  • Competitor audience, followers and brand identity.
  • Consumer pain points and problems.

Targeting a broad audience may mean lower relevance to consumers. If your target audience is small but highly relevant, you have a great foundation for building the rest of your brand’s content and assets.

Research the Competition

Competitor research is an essential step in the process of building your brand and establishing yourself as an industry leader.

While every brand has competitors, doing good competitor research helps to establish your brand in a unique, yet relevant way. Even though you operate in the same industry, there are gaps your brand may fill for consumers that the competitors are missing.

Unique Brand Building

In a pool of many similar brands, it can be difficult to make yours stand out. Drawing on your competitor research and target audience, you can begin to build a brand that both solves problems and establishes themselves as something different than the competitors.

What is your focus?

It is vital to the long-term success of your brand building to pay close attention to the focus of the brand, this is especially important when you are just starting out.

You are not going to be able to solve everyone’s problem, focus on what you do best and build a brand message that clearly highlights it.

Building Brand Personality

Just because your brand is not a person, doesn’t mean it can’t have a personality. It is very important to develop a personality for your brand. It gives your brand a human touch.

Consider the emotions that your target audience is feeling when they are looking for solutions and begin to develop content and language that speaks to your understanding of their concerns.

Name your Brand

The name will have an impact on your logo, your marketing strategy, your trademark, and other digital assets. A business name needs to be unique and easily distinguishable. Keeping the name somewhat broad will help if you plan on expanding your products or services. It is key to research your brand name to ensure that it is uniquely yours and once agreed, move quickly to acquire necessary assets such as domains.

Pick a colour

The colours that you use not only define your brand but also express the feeling you wish to communicate. Ideally, the colours should make you unique and set you apart from your competitors. Studies show that up around 72% of consumers assessments of a brand are defined by colour alone.

Pantone Colour Chart
Example of a pantone colour chart

Build your logo

If positioned well, your logo will be the primary touchpoint for consumers and your brand making it one of the most important considerations for your brand building project. The essence of a logo is simplicity, making sure you are not over complicating your message or confusing potential customers. It is important to consider how your brand will be communicated through every online and offline medium, build different versions of your logo that can keep consistency whatever the format.

Seek a Second opinion

If you are working closely on a brand it is likely that you will become emotionally attached to the brand which may fog your judgement and skew final decisions. Receiving feedback is a great way to build your brand’s credibility. You can conduct a survey of consumers or join a networking group that connects you with fellow business owners. Both can provide quality feedback on what’s working and what’s not, especially as you’re building your brand.

Allow Evolution

The process of brand building should be an evolving process. It is commonly agreed by marketing professionals that most successful brands that we recognise today have evolved and changed according to market shifts and consumer feedback.

There is no set formula to brand building, the steps outlined here are a great place to start. At Turquoise Creative we are passionate about brands and enjoy nothing more than working with clients to establish a new brand.


Contact us for a FREE Brand Audit

Turquoise Creative has over 25 years in Brand Design, Logo Design and Brand Strategy. We have the tools you need to build and maintain a brand that enables you to control how your business is perceived, builds trust and enables an open dialogue with clients.

Please give us a call on 07813 33978 or 01293 886805 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you.

Brand Marketing – Making it Work

In previous blogs, Turquoise Creative explored the fundamentals of brand marketing and how important your brand identity is when building a consistent brand. In this article, we look into the reasons, purpose and the desired outcomes of brand marketing campaigns.

Why invest in Brand Marketing?

Brand Marketing influences the decisions for both end consumers and businesses. It is most effective for developing repeat business, as any customer’s perception of a brand is going to be largely informed by their previous experiences with that brand. For customers and clients, the company’s brand represents instant knowledge of that company, service and standards they have experienced first-hand or heard about.

Brand Marketing

How to get started

When developing a brand marketing strategy, companies work to increase customers’ awareness of their reputation. This involves communicating what the company does and how well it does it and providing a way to bring that information to mind in an instant.

This instant aspect might be communicated through a logo that appears on all company material. Or product packaging, company website, business cards, stationery and email address. The brand name/logo should be ubiquitous so that customers associate the company and its reputation with every product and service.

Brand Marketing is as much about product and service quality as it is about communication. Poor quality affects a customer’s perception of a brand far more than good quality can. This attention to quality must extend to every aspect of the company’s interaction with customers, including the website and social media activity. Internet marketing of a brand cannot be done as an afterthought, with little investment; any deficiency will reflect on the company’s reputation, and all its products and services.

What if?

If you are struggling to get your Brand Marketing to achieve meaningful results, it may be worthwhile giving attention to the following areas…

  • Product/service quality – Does your business operate as your brand marketing communicates?
  • Competition – What is the competition doing, and where are they seeing the greatest success?
  • Bad timing – is the message, service or product misplaced for the time of year or industry evolution?
  • Lack of demand – are you struggling to demonstrate the value and uncover the demand?
  • Poor alignment with the target market’s values – does your messaging ring true with the values and expectations of the market?
Brand Marketing

How do you measure success in Brand Marketing?

Brand campaigns should have a number of defined and measurable objectives. You may want to increase your media references by representing thought leadership and innovation. Or highlight your successes through Press Releases, articles or social media. Whatever the desired outcome, it is important to consider what you are trying to achieve and how best to use Brand Marketing to achieve them.


Contact us for a FREE Brand Audit

Turquoise Creative has over 25 years in Brand Design, Logo Design and Brand Strategy. We have the tools you need to build and maintain a brand that enables you to control how your business is perceived, builds trust and enables an open dialogue with clients.

Please give us a call on 07813 33978 or 01293 886805 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you.

8 Graphic Design predictions for 2019

2019 is in full swing, the trends of 2018 now nothing more than a distant memory. The need for fresh, innovative graphic design is now front of mind for many clients and their brands. Looking at the year ahead, we have taken a moment to explore 8 graphic design predictions and trends we will likely encounter throughout 2019.

Graphic Design

Strong typography

Bold fonts will project strength, innovation and individuality. Easy to read and workable across mobile and tablet devices, we expect to see bolder typefaces taking centre stage through 2019.

Future focus

Geometric shapes, futuristic colour palettes and abstract designs are going to be all the rage. Not only will your brand need to embrace the design but also the delivery, focusing on unique and engaged audience channels.

Colour is back

Working with vivid colours including lighter hues that are bright and intense. As brands work harder to stand out from the competition, we are likely to see them employ more powerful colour combinations to ensure they stand out. Bright corals, vivid yellow and electric blues are going to be increasingly more common through 2019.

Light and dark

There will be an increase in movement for brands towards contrasting light and dark colours. There was a shift from technology brands to this style late last year, given previous evolutions in design, it will only be a matter of time before more brands follow suit.

Duotones and gradients

Duotones and gradients started becoming increasingly common last year, this year you will see them becoming more widely spread and innovative. Gradients are no longer going to be restricted to simple background, duotones and gradients will start taking centre stage for many designers.

Design Predictions

Minimalism in colour

Historically, minimalism has been associated with natural or muted tones, this year however, you will see a new approach to minimalism, vivid, unique colours applied to create the “Pop” that we are always striving to attain.

Hand-drawn illustrations

In recent years we have seen a move away from hand-drawn illustrations, with many designers working with technology to create versatile creatives that can work across countless applications. This year, technology will take a back seat, as we focus on the personality and fun bought about by custom artwork and hand made design.

Authentic original photography

For many of us that work with photos on a daily basis, we are able to see a stock photo a mile off. As we navigate ourselves through 2019, you will see an increase in demand for genuine authentic stock images that showcase an honest brand with a clear brand identity.

The overarching theme of 2019 will be an honest reflection of the current times. It will need to be genuine, created with love, simple and honest. Hand-delivered with thought and empathy for your audience. We are looking forward to an exciting year of innovative design and unique client ideas.

If you are looking to refresh your brand, stand-out at an exhibition or drive engagement on social media we can help you succeed.

If you are looking for a reliable design team that can deliver success through every communication channel, please give us a call on 01293 886805 and let us know what you need.

6 tips on delivering design feedback effectively

Ideally, you and your graphic designer will collaborate harmoniously on the perfect solution for your needs the first time around. In the real world, however, the design process is naturally iterative as you and your designer work to mesh the two perspectives together, which some may find difficult. And that’s…okay.

design

The goal of the design process is to unify your vision with the designer’s creative expertise to achieve the most effective result. This is where providing useful feedback can make the difference between a flop and long-lasting marketing that enhances your brand while attracting new customers.

Aside from the quality of the finished solution, there are very real budget and timeline implications to the feedback and revision process. A simple brochure can easily balloon into a laborious project if the feedback is broken out over several weeks. A two-month packaging project can turn into a five-month ordeal if feedback doesn’t have the market and goals in mind — leaving neither the designer nor the client satisfied with the results.

Design feedback

So how can you provide useful feedback to your designer and keep your project on track?

Here are six helpful tips:

Focus on your Audience

The main goal of any design project is to reach your target audience. Try to put yourself in the end user’s shoes when evaluating the design. For instance, if you don’t like the colour yellow, but your designer gives you valid reasons why it might appeal to your customer, don’t rule it out based solely on a personal aversion.

Be specific

Your designer is there to help you solve a challenge, and in order to do the best job, he or she needs to know exactly what you believe is not achieving the design goal. Frame your feedback by specifying what design element (i.e. font, colour, image, etc.) is not working and why. Also keep in mind that asking you clarifying questions is the designer’s way to determine the most efficient path to improving the piece, not to challenge your feedback.

Design Feedback

Be constructive

Your designer just spent hours working on a solution he or she believed was perfect for your project objectives, so take a moment to appreciate the effort and look for the positives in the design before taking out the red pen.

Take your time

Have you ever said the wrong thing in the heat of the moment? Feedback is the same way. If you’re unsure about how to explain your critique, take it home and sleep on it. It’s amazing what 24 hours can do for your perspective.

Ask questions

Assume your designer has the best of intentions and the approved design strategy in mind. Ask why they chose a specific solution if you don’t think it fits the strategy — their answer may surprise you and change your mind.

Compile your feedback

Make sure to compile feedback from all the stakeholders involved with the project into one document. Reconciling overlapping or contradicting ideas before giving it to your designer. This will save your designer countless hours and your budget undue stress.

The design process can be uncomfortable. But a little patience and thoughtful collaboration go a long way when it comes to helping your designer deliver the best solution for your business. Of course, a foundation of trust and mutual respect is the key to a productive creative partnership, which is why it’s important to find the right designer or firm in the first place.

If you are looking for a reliable design team that are not afraid of sharing their thoughts then feel free to give us a call on 01293 886805 or email us.

4 applications of an effective company brochure

Given our recent work with Coverzone and their B2B and B2C brochures. We thought we would have a look back at an article, we put together on the importance of well-considered and designed brochures.

brochure
DNA Logistics company brochure

Brochures that are designed and produced well, are one of the most important marketing tools for your business. A company brochure is just as vital to your business as your most basic marketing tool – your business card.

We like to highlight Coverzone as a client for the purpose of this article. Coverzone really see the value in their brochure, they consider the process at great length and employ countless professionals to execute a well thought out strategy. They are hands-on and were involved in every element of the project. This allowed us all to deliver a final product we can all stand proudly alongside. Your brochure is an ideal opportunity to create a lasting impression. Make sure that it is a good one.

Turquoise Creative have identified the 4 key brochures and what should be achieved from each.

Corporate brochure

Sells the credibility and capability of your company to establish trust with your prospective customers. This brochure enables you to project your credentials in a positive way. By detailing the benefits to everyone using your company. It should highlight your strengths and deal with any queries that a prospective client may have. It should leave your prospect with a lasting impression of your company and a desire to know more about you.

Sales brochure

A sales brochure sells the benefits your prospective customers will experience if they choose your product. A sales brochure provides a focus on a single product or range of products. It ‘shows and tells’ your prospective customer why they need it. It also shows the benefits they will have in purchasing your product rather than that of the competition. It should leave your prospect with a lasting positive impression of your product and a desire to buy.

Product or service directories

Product or service directories put your products online with an easy to use format so that your customers know what products or services you sell. Product or service directories must provide the reference material your customer needs to know when making a purchasing decision. It should be a comprehensive technical manual detailing your main product or service. With clear specifications and diagrams, photos, etc that help your prospect to choose the right product or service.


Most important of all it should be designed with your customer in mind – how will they want to use it, what ways do they want to search for product or service.

brochure
Initial Facilities product brochures

Financial reports

Financial Reports or Annual Reports roject a positive image to stakeholders and potential investors. Financial reports are often a legal requirement but have the power to present your company in a positive manner. They can project your aims and ambitions and reflect the image of the company you want to be. The statistical information can be presented in an interesting and graphical manner. In turn, this communicates the dynamics of what you are about in a consistent message. It must provide the reader with an understanding of your company’s current position and sell the destination that you seek to achieve.

When companies try to combine these functions with a ‘one brochure fits all’, they often end up with a confusing document that you can be certain is difficult to read. If it isn’t being read then it can’t do its job.

An acceptable combination of two or more types is often seen in a corporate folder brochure. This works best if the folder carries the corporate information and focuses on selling the brand (i.e. the benefits of dealing with you as a company). The pocket then holds either product or service-specific information, it can also hold special deals, sales sheets, price lists, etc.

How and when to use your brochure to gain the maximum impact

You can use your brochure with an introductory mailer – This will need a powerful sales letter to accompany it so that the prospect has a reason to take the time to read it.

As a ‘leave behind’

A ‘leave behind’ following your initial sales call – Even if you have mailed out a copy in advance of your meeting, it is always a good idea to leave another copy as a reminder.

A response mechanism – fulfiling requests from potential clients for literature, either in response to an ad or a phone enquiry.

The key to the successful use of your brochure is planning and research, find out what works and why!

Research the competition – Get hold of your competitor’s brochures, pick out the points and techniques which you feel best to communicate the sales message you have.

Determine your Budget

This will depend on:

Quality – This can be based upon the quality of the brochure your competition has produced. If your prospective client has to present their research to a higher authority how would you want your brochure to compare?
Quantity – The quantity should be based upon how many you will realistically use within a year (or to sell the product you have – for instance, we produce a brochure for a housing developer who typically only has ten houses at each development, we find that fifty brochures are all that they usually require.)

Determine what you want your brochure to achieve

Listed above are the four main types of brochures, but there are many kinds of brochures and their look and feel are completely determined by the job they must do. Keep your brochure focused on the main points of the message you want.


Contact us for a FREE Brand Audit

Turquoise Creative has over 25 years in Brand Design, Logo Design and Brand Strategy. We have the tools you need to build and maintain a brand that enables you to control how your business is perceived, builds trust and enables an open dialogue with clients.

Please give us a call on 07813 33978 or 01293 886805 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you.

10 years of Graphic Design

It is hard to believe that Turquoise Creative is already 10 years old. They really grow so fast!! We wanted to take some time to really appreciate this milestone. 10 years of working with some great clients, huge projects and fantastic people. We wanted to first thank all of our clients and customers that have made Turquoise as successful as it is. We have an extensive network or exciting businesses we have worked with, we have grown and evolved some truly outstanding examples of branding, graphic design and marketing creatives.

Looking at our branding…

As part of our 10-year celebrations, we collaboratively worked through a branding exercise to refresh our logo. The original logo has served us well, we are recognised locally and have built a presence within graphic design, digital media and branding that we are truly proud to stand alongside. In an effort to stay fresh we refined the typography and refreshed the logo for a modernized look and feel that better reflected our focus on modern techniques and approaches to branding while remaining reminiscent of the original branding.

Upon Turquoise Creatives’ 10-year anniversary we thought that we would also take some time look at everything that has changed, evolved and innovated within the industry. In Branding and design, it is crucial to keep ahead of the curve, monitor trends and pioneer creative techniques. Our business relies on our ability to understand trends, industry developments, the mind of the consumer and their motives.

Looking back at the world…

One of the keys to our success is to keep ahead of news, trends and events. It is important to understand what key actions are affecting your clients, your inspirations and your results. As part of our 10-year celebrations, we wanted to take a moment to look back over some key events that happened through the last 10-years.

What happened in the world of Branding?

2008 – April :: Facebook take over MySpace as the largest social network.

2009 – January :: Barack Obama takes office as US president.

2010 – January :: 3D Television widely available to the consumer market.

2011 – April :: Google plays an April Fool’s Day joke on typography nerds by serving search results for “Helvetica” in comic sans.

2012 – February :: Apple Launches the iPhone5

2013 – April :: Amazon launches Kindle Fire HDX

2014 – February :: Apple announced its new innovation, Apple Watch.

2015 – November :: Apple Smartwatch

2016 – May :: The Queen celebrated her 90th birthday and so did the rest of the country.

2017 – December :: Apple drops to #2 in the global 500 brand ranks. After 5 years at #1.

2018 – February :: Turquoise Creative celebrates its 10-year anniversary with a rebrand

Looking back at what we have learnt…

Turquoise Creative strives to learn, improve and understand what key patterns of thought shape the world around us. Within graphic design and rebranding, it is key to actively learn from our experiences and make sure that these lessons shape our future actions. In the last 10 years, there have been some key movements in the thoughts around graphic design, branding, marketing and PR.

PR is more important than advertising

Advertising is expensive and not very credible, especially when used on behalf of a new brand. That’s why many of the most successful new brands were launched with PR. Public relations can be controversial, but that doesn’t work in advertising. Consumers are turned off by advertising that attempts to be controversial or attacks the competition. Consumers tend not to blame the brand if a story in the media does critique the completion or build.

The category is more important than the brand

Thinking in military terms, a country launched a military campaign to conquer a territory, likewise, a company launches a marketing campaign to conquer a category. From a branding perspective, brands rarely hold any value outside of their category. If a company tries to build a presence across a different category, it is a risky journey that has to be carefully navigated.

When Apple decided to get into the smartphone business, it again didn’t use the Apple name. It called its smartphone “iPhone.” The Apple Macintosh brand was reserved for its desktop product.

Steve Oakes Turquoise Creative
The visual is more important than the verbal

The concept of verbal or written communication has changed. The primary objective of a marketing programme is to place a verbal concept into consumer, the best way to delivery this is not with words at all. The visuals are the key to generate emotional appeal and drive your audience to engage with the deeper message.

The key change that we have noticed over the last 10 years is an increase in demand for companies to brand and present themselves professionally. The growth of the internet, along with the changes in behaviour of the consumer means that companies that would have never considered a brand identity in the past now have to consider their brand, how their company is perceived and how fragile their identity is. The freedom of information and the ease that potential clients can inform themselves on the process and requirements around graphic design has meant that we are seeing clients that are much more informed and knowledgeable about what they want and need.

The last 10 years have been a fantastic journey, as well as the people and business we have met, the countless brochures, logos and business cards we have built it has been most rewarding seeing the success we are having within our local area. We are recognised as professional, friendly and experienced and work hard to make sure we maintain this reputation. 10 years is a long time, it can be difficult to understand what events have shaped the position we see ourselves in every day, it is important to look back and take time to remember how we arrive where we are, the events that helped and hindered and think about what more we can do to make sure the next 10 years are more successful than the last.

Breathing new life into the PRS brand

It was evident that after 13 successful years the PRS brand no longer reflected what the business was all about. When PRS Recruitment created a Facebook page they realised something was wrong, but couldn’t put their finger on it.

Their logo was distorted and the cover photo didn’t work. The image of lots of people dressed in work attire represented the variety of candidates they placed, but it looked more like a crowded platform of angry Southern rail commuters!

It was at this point that George Parker, Director at PRS Recruitment had a conversation with Steve Oakes of Turquoise Creative.

Why rebranding was necessary

PRS Recruitment services two distinct markets:

  • Temporary and contract staff to the transport, office and industries
  • Executive search in the fire and security industry

In order to appeal to these two different markets, PRS needed to develop a brand for each division, but one that still stayed true to the ethos of the company. A group of businesses was created and PRS Recruitment became PRS Group.

Turquoise Creative created 2 brand identities for each stream of the PRS business. A crisp, clean and fresh logo which represented the business in the modern world with the streamline: Matching the right people to the right jobs. The brand style and imagery was created to reflect a creative, forward-thinking established business.

Turquoise Creative worked with the PRS Recruitment team to develop a template for displaying jobs on social media. The template made the process of creating the job advert quicker, and at the same time ensuring brand integrity.

From the design concepts, the website was built and social media channels defined. The other marketing collateral came online, which included flagship company brochure, business cards, stationery, advertising and signage.

PRS not only thought about their candidates, clients and prospects. Their offices had a refresh too! They redecorated and hung new signage and posters displaying the new images and key messages.

Benefits of the rebrand

The rebranding not only helps PRS with a clearer digital marketing strategy, it also provides them with flexibility for future business growth plans.

They can now easily expand their business by creating a new brand to reflect a different market sector. If they wish to sell parts of the business a division can be easily separated from the others.

“Steve’s ability to see the bigger picture and ask us questions about our business and plans for the future has been a hugely useful exercise. We’ve certainly gained a lot more than we ever anticipated. We now have a brand that puts us in a very strong position today and will also stand us in good stead for the future.”
Darren Hinton, Director at PRS Group

Next…

Has your business evolved over the years?

Does your brand reflect your business as it is today?

If you feel that your brand could do with a refresh so that it appeals to the right types of customers, please give us a call on 01293 886805 or email us.

Other articles relevant to :

Investing in a brand identity

Investing in a professionally designed brand identity makes business sense. A successful brand identity is built around 9 characteristics.

Click here to find out how many of the 9 characteristics your brand has.

Q: What do an autism awareness charity and an accountancy practice have in common?

A: They both invested in creating a brand identity.

Autism Parent Empower wanted to raise awareness among families with children with autism letting them know that they could access key interventions locally.

Sigma Partner’s challenge was very different. They needed to communicate a change to the business name, as well as stand out in a crowded market. So investing in a new logo was an important step for Sigma.

Investing in a brand identity

Click here to find out how Autism Parent Empower’s brand identity evolved. Autism Parent Empower

Investing in a brand identity

Click here to find out how Sigma’s brand identity evolved. Sigma Partners

They both had very different challenges, yet the solution was exactly the same …to invest in a stand-out brand identity.

Creating a stand-out Brand Identity

A basic brand identity kit consists of a logo, business card, letterhead, and email signature. This basic set of materials can be extended to include: brochures, folders, flyers, website, exhibition stand and vehicle livery.

If you feel that your brand identity some attention, please do get in touch. You can call us on 01293 886805 or email ideas@turquoise-creative.co.uk


Contact us for a FREE Brand Audit

Turquoise Creative has over 25 years in Brand Design, Logo Design and Brand Strategy. We have the tools you need to build and maintain a brand that enables you to control how your business is perceived, builds trust and enables an open dialogue with clients.

Please give us a call on 07813 33978 or 01293 886805 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you.

Other articles relevant to :

Brand case study: Sigma Partners

Sigma Partners is a firm of experienced and qualified Chartered Certified Accountants with a long record of excellence. From our base in Mid Sussex we are well placed to meet the accountancy needs of any small and medium sized business.

It’s a competitive world!

The results of a Google search for ‘Accountant in <your county> returns pages and pages of suggestions. This just confirms how competitive the accountancy industry is. Add to this the emergence of cloud technology, accountancy practices need to adapt and add value in order to stand out from the crowd.

Out with the old…

We met a forward-thinking team of partners in July 2016, whilst they were still trading as Wilder Coe. At the time, they were going through a restructure of the business. The evolution meant a complete name change was required and a new brand identity design that could incorporate two parts of the new business; the accountancy practice and the payroll bureau.

Sigma Partners

In with the new…brand identity

The steps to create a brand were completely unknown to the partners, so they were extremely happy to be guided by us throughout the process.

The name…

Firstly, we needed to come up with a new name. The name needed to reflect the firm’s experience as qualified Chartered Certified Accountants and their long record of excellence. It had to appeal to their target market; budding entrepreneurs established businesses and individuals in vocational fields.

During a fun and energetic meeting, which we facilitated, the partners decided on the name Sigma Partners.

The logo…

The next step was to develop a series of brand identity designs playing on the sigma symbol.

Sigma Partners

The uppercase sigma is familiar to those regularly using spreadsheets, however, the lowercase sigma symbol is not so well known and this is what we incorporated into the logotype to create a subtle but memorable identity.

Sigma Partners

The colours…

Research reinforces how important colour is when developing a brand identity:

  • 60% of the time people will decide if they are attracted or not to a message – based on colour alone!
  • Colour can increase brand recognition by up to 80%.

The dominant colours for the Sigma brand are green and blue. Green symbolises life, vitality, balance and energy. This gives Sigma’s clients the reassuring feeling that they are qualified to assist their business.

Green is associated with growth, harmony, freshness, safety, and the environment. Green is also traditionally associated with money, finances, banking and ambition.

Blue is a calming colour that denotes security, confidence, intelligence and trust. Deep shades of blue are a sign of expertise, further endorsing the comfort that Sigma’s clients are in the hands of a qualified and skilled accountancy practice.

Imagery…

To reflect the local area where Sigma’s clients are based, landscape photography from around Mid Sussex has been used on the website, creating an energy and balance to the brand.

Sigma Partners

Consistency across all communications…

The new logos have been implemented across all communication channels, including stationery, advertising, website, signage and social media.

Sigma Partners

The lowercase sigma theme can also be seen throughout the website.

The future for Sigma Partners

Sigma Partners now has a clean modern image and a new face to promote to their target market. Their new brand identity underpins how they help small and medium-sized businesses in the Mid Sussex area to plan their business, handling all aspects of taxation from self-assessment to corporation tax, assisting in financial planning, audit and provide business consultancy.

“ From the beginning, Steve was fully engaged with the project and completely understood what we wanted to achieve with the rebrand.

All of the design concepts he produced were excellent and produced a considerable amount of dialogue between the partners!!

His vision and creative input was excellent and also keep the project moving and on track, whilst also advising on other items around the rebrand. We are all delighted with the outcome.”

What does your brand image say about you?

In order to flourish and grow, businesses need to evolve, just as Sigma Partners has done. If you feel that your brand no longer represents your business and you would like an informal chat to see how you can refresh or completely change your image, feel free to call us on 01293 886805 or email us.

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Brand case study: Autism Parent Empower

When Turquoise Creative first met Jo-Ann D’Costa-Manuel of Autism Parent Empower, other than an amazing vision, she had no tangible means to share her powerful message.

APE case study

Autism Parent Empower was founded by Jo-Ann and Wayne and inspired by their own experiences as they dealt with the challenges they faced as parents with a child with Autism. One of the main problems they wished to address was that there was nowhere to access key interventions immediately.

Having collaborated with some of the best professionals around the UK, they created a 12-week programme, including all the elements they wish they’d had at the start of their journey but didn’t.

Autism Parent Empower – The Brand

With so much energy and planning already gone into Autism Parent Empower they desperately needed the means to raise awareness among families facing similar challenges.

So, to do this Jo-Ann commissioned Turquoise Creative to create the brand. At the initial branding meeting, our discussions included the name, logo design and brand values. Turquoise Creative then went away and created the brand identity, brand styling and creative direction, which needed to be engaging, bright and memorable.

Following the branding meeting, the Autism Parent Empower brand identity emerged.

Since then, Autism Parent Empower has built up a big following of 13,080 likes on their Facebook page and spread awareness through the local and national community.

“Steve didn’t just hear our story, he listened to every detail. He felt our emotion, he witnessed our hope. He created an identity and brand which is simply amazing.” Jo-Ann D’Costa-Manuel

Turquoise Creative – The marketing collateral

As part of the awareness campaign, on 21st January 2017, the very first ‘Quiet Hour’ in a UK food supermarket was launched.

A variety of marketing collateral and exhibition materials was required for the promotion of the Quiet Hour as well as the programme and on-going brand awareness.

“Steve’s exceptional creativity and professionalism makes him one of the very best the industry has to offer.” Highly recommended from Autism Parent Empower. Jo-Ann D’Costa-Manuel

APE Calendar 2017 v.2

In addition to the brand identity and marketing material Turquoise Creative created:

  • Launch invitation and leaflet which was held at Houses of Parliament
  • Stationery
  • Social media branding
  • ‘Because I can’ a 16-page booklet – full of ideas, strategies, recipes and positivity
  • Promotional A3 Calendar
  • Pull-up banner
  • Flashmob postcard and posters
  • Corporate folder
  • Leaflets
  • Website design

You can take a look at some of the Autism Parent Empower marketing collateral here.

Steve, Creative Director of Turquoise Creative said, “This has been such a fulfilling branding project to work on. Jo-Ann’s enthusiasm is infectious. You can’t help but be inspired by their dream to help others. They now have a means to spread their messages, grow their community and provide the help that families need.”

Are you ready to put the U and I in AUTISM…?

Jo-Ann says, “It is time to put control back in the hands of the people that matter the most – Parents. We will work with them and their child in the home, in the community and even in the kitchen. We will be by their sides to guide them, teach them and empower them. I have walked this path with my own family and feel privileged to share their journey and watch their children reach their full potential.”

For more information visit www.autismparentempower.org

Check out the coverage we got on the ITV News
http://www.itv.com/news/meridian/update/2017-02-06/supermarket-first-in-the-country-to-introduce-quiet-hour-for-autistic-shoppers/

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