Learn about what’s happening inside Turquoise Creative, along with interesting extras!
Graphic design is more important to your business than you think
Stop for a moment and think of some of the world’s most iconic brands.
What makes them so unforgettable? And what can business owners, of all sizes, learn from them to gain the impact we desire?
It’s usually standout graphics, powerful packaging, appealing advertising or well-written copy. These attributes are achievable for SMEs, even acknowledging that their budgets are minute in comparison to these giants.
Apple, Inc. is known for their amazing packaging designs, use of large areas of white space, gorgeous product photography and beautiful typography.
Nike uses type in a different way and creates maximum impact, inspiring imagery and bold colour palettes which all portray the energy and lifestyle their brand requires. Apple and Nike aren’t just examples of powerful branding, but outstanding graphic design.
If you are a business owner, you may have hundreds of concerns to address during your working day, so you might be tempted to ignore the need for professionally crafted graphic design.
However, utilising a professional a graphic designer could be the integral step in the process of establishing and maintaining a successful business.
So what is graphic design, and how can good design help your business?
Graphic design is the process of visual communication, and problem-solving through the use of type, space, image and colour.
Graphic design helps you make a great first impression. Consumers tend to gravitate towards better-designed products, while providing a positive anchor in their minds. Good design gives you instant credibility, inspires confidence and trustworthiness, and clearly communicates its point to your audience.
Poor graphic design can have an adverse effect on your product or brand!
Have you ever visited a website that was hard to navigate, or an advertisement in a magazine that was hard to figure out?
Perhaps you left the website feeling frustrated and didn’t complete the task that brought you there.
Furthermore, an advertisement that is difficult to read or visually disorienting would fail to get your attention long enough to convey the message it was trying to. Advertisers spent thousands of pounds that fail to convert to a sale, and worse the design the costlier it can be for a business.
Good graphic design connects a marketing piece together.
Typography, colours, images, and the hierarchy are the resources a graphic designer uses to create a design that clearly communicates brand, information and value in an eye-catching way. Designers use these principles to minimise distracting, less-important elements and highlight the things that are important, allowing viewers to quickly see what they need to know to decide on a purchase.
Good graphic design make good business sense…
If you feel that your branding is inconsistent or elements of design are letting you down, let’s have a chat. Give me a call on 01293 886805 or email me.Other articles relevant to :
Here we are TEAM BRAVO, wearing Choiroke branded Hoodies ready to promote the latest Choiroke event which will be held at Dorking Halls on 21 March 2015.
Choiroke is a concert platform that brings together a diverse range of choirs from across Surrey and Sussex for a one-night only, choral spectacular that encourages and features the enthusiastic participation of the audience.
The first Choiroke concert took place at The Hawth in Crawley, West Sussex, in 2010, debuted at Dorking Halls in Surrey in 2012 before returning to The Hawth in 2013. After a fabulous Choiroke 2014 at Dorking Halls we’re thrilled to announce that Choiroke 2015 will return to Dorking on 21st March 2015.
Every choir taking part has the opportunity to showcase themselves by singing three songs of their choice – but one must be a Choiroke number so the audience can join in. The concert opens and finishes with the choirs singing together, the finale featuring two, powerful and spirited Choiroke numbers to ensure the evening ends on a high. Together, the choirs and the audience put on their own synergetic extravaganza.
For more details visit www.choiroke.org.uk
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Turquoise Creative have completed a brand refresh for UV Curing company GEW.
Within the huge branding project, we designed a series of animated web banners which have been translated into Chinese and Spanish. We chose to create animated banner advertising to retain and engage with the consumer.
Visitors typically spend eight seconds or less on a website before deciding if they wish to remain. Almost all aren’t ready to buy when they arrive at the site. Companies need to find ways to encourage them to make a purchase. One way to do this is through the use of remarketing/engaging with a consumer after they have left the site. Encourage them to come back and make the purchase.
Animated ads come in three types: GIF, flash and HTML 5. GIF ads make use of several rotating GIF frames, while flash banners display video content created in that format. Interactive and animated banners tend to be in HTML 5, as they display well across a range of devices. This type of ad allows the business to convey more complex information and provides a video-like experience.
Here are some examples below.
Turquoise Creative were privileged to be invited to the RAC Club in Epsom on 25 July 2014 to celebrate the annual Midsummer Drive-In
The Royal Automobile Club, Britain’s oldest and most influential motoring organisation, was born out of a shared love of motoring. And a dedication to preserving the rights and best interests of motorists over 100 years ago. The Club owns and runs a number of historic events, including the world famous London to Brighton Veteran Car Run.
Over 100 cars were on display on the glorious Cedar Lawn at Woodcote Park for one of the Club’s favourite motoring events. With cars ranging from an Aston Martin DB6 Mk11 (1970) to the stylish and slick BMW 3.0 CSL (1973). Members were able to enjoy the thrill; of driving their cars to a wonderful destination.
The evening ended with a wonderful dinner of Romney Marsh Lamb, Valrhona Chocolate Tart and coffee.Other articles relevant to :
Turquoise Creative have joined The Boundary Club for the 2014 season. The Club is Sussex County Cricket Club’s networking group which brings together like-minded business people at monthly networking events. These events include an informal arrival to sample the afternoon’s play followed by food, a guest speaker and many networking opportunities.
The Boundary Club has now completed 4 very successful years and can boast over 130 members. The events are always well attended and many have included a guest speaker from the world of sport and media. We have already enjoyed talks from ex-Sussex captain Chris Adams, celebrity fashion guru & designer Wayne Hemingway & TV magician Paul Zenon.Other articles relevant to :