Taking logo design seriously

A logo is the face of a brand, and hence a must-have for a business to achieve maximum attention and reputation.  So, are you looking to have a professional logo designed? But to do this, you will need a creative and reliable logo designer to make it happen. Cannot decide on a certain design company?  Worry not, and get in touch with the brand identity experts, Turquoise Creative.

We are experienced brand identity/logo designers based in Crawley, West Sussex.  We cater to different clients requirements.  No matter what their marketing budget. Our team will ensure we create the best and most effective services within your budget.

But before you hire us, you need to understand the growing importance of a brand identity for your company.

A great first impression is the last impression

A logo is basically the introduction to your brand or company and leaves the first impression which becomes the lasting one. An easy to remember and clear logo with higher recall value will have a massively positive perception on your brand. But, if the design is too traditional or conventional, it might not connect with your target audience.  Our creative team at Turquoise Creative always think out of the box.

Demonstrates strong brand commitment

Did you know, your business will require a good logo to foster brand loyalty and commitment among your clients and customers?  This is the most important function of a logo, and it must demonstrate strong brand commitment towards your company.  It is the first thing one notices about your brand and business and this is how you can stand out amongst your competition.  Your business will achieve longevity and the attention of your customers if your logo is professional and memorable!

A good logo communicates business values and becomes an icon

Your business must have something to represent its values, work ethics, the type of work you are dealing with. To communicate your business values with others, you definitely need a very exquisite and high-quality logo design that is different from your competitors. A motif or image forming part of your logo will become the icon for your business and also epitomizes your product or services.  The logo design and colours palette must reflect your brands personality, psychology, and business feel.  We, at Turquoise Creative, make sure to bring brands to life by creating well-crafted brand identity/logo designs.

Brings in more authenticity

A consistent logo for your brand will make your business appear more reliable and authentic and clients will easily relate to it. A sense of uniformity that it creates is going to spruce up your business’s reputation, making your company more trustworthy, timeless and professional.

So, if you are searching incessantly for a good brand identity designer to help you create a wonderful and meaningful logo for your business, make your way to Turquoise Creative.

We have over 25 years’ experience in this field, and use our skills in visual communications to promote or enhance your business, products or services.  We aim to build desirable brands. And promise to satisfy you with an innovative, seamless and affordable design.

Want to get in touch with us? Ring us on 01293 886805 or mail at ideas@turquoise-creative.co.uk.


Contact us for a FREE Brand Audit

Turquoise Creative has over 25 years in Brand Design, Logo Design and Brand Strategy. We have the tools you need to build and maintain a brand that enables you to control how your business is perceived, builds trust and enables an open dialogue with clients.

Please give us a call on 07813 33978 or 01293 886805 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you.

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Breathing new life into the PRS brand

It was evident that after 13 successful years the PRS brand no longer reflected what the business was all about. When PRS Recruitment created a Facebook page they realised something was wrong, but couldn’t put their finger on it.

PRS

Their logo was distorted and the cover photo didn’t work. The image of lots of people dressed in work attire represented the variety of candidates they placed, but it looked more like a crowded platform of angry Southern rail commuters!

It was at this point that George Parker, Director at PRS Recruitment had a conversation with Steve Oakes of Turquoise Creative.

Why rebranding was necessary

PRS Recruitment services two distinct markets:

  • Temporary and contract staff to the transport, office and industries
  • Executive search in the fire and security industry
PRS

In order to appeal to these two different markets, PRS needed to develop a brand for each division, but one that still stayed true to the ethos of the company. A group of businesses was created and PRS Recruitment became PRS Group.

Turquoise Creative created 2 brand identities for each stream of the PRS business. A crisp, clean and fresh logo which represented the business in the modern world with the streamline: Matching the right people to the right jobs. The brand style and imagery was created to reflect a creative, forward-thinking established business.

Turquoise Creative worked with the PRS Recruitment team to develop a template for displaying jobs on social media. The template made the process of creating the job advert quicker, and at the same time ensuring brand integrity.

From the design concepts, the website was built and social media channels defined. The other marketing collateral came online, which included flagship company brochure, business cards, stationery, advertising and signage.

PRS

PRS not only thought about their candidates, clients and prospects. Their offices had a refresh too! They redecorated and hung new signage and posters displaying the new images and key messages.

Benefits of the rebrand

The rebranding not only helps PRS with a clearer digital marketing strategy, it also provides them with flexibility for future business growth plans.

They can now easily expand their business by creating a new brand to reflect a different market sector. If they wish to sell parts of the business a division can be easily separated from the others.

“Steve’s ability to see the bigger picture and ask us questions about our business and plans for the future has been a hugely useful exercise. We’ve certainly gained a lot more than we ever anticipated. We now have a brand that puts us in a very strong position today and will also stand us in good stead for the future.”
Darren Hinton, Director at PRS Group

Next…

Has your business evolved over the years?

Does your brand reflect your business as it is today?

If you feel that your brand could do with a refresh so that it appeals to the right types of customers, please give us a call on 01293 886805 or email us.


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