Exhibitions and Trade Shows – 8 tips for success

Trade shows and exhibitions are an excellent way for your business to gain exposure and meet prospective clients. But with the venue crawling with flashy, gimmicky competitors, it’s easy for your business to get overlooked.

To ensure you’re gaining maximum ROI (Return on Investment) from your time and money spent on stand space and making an appearance, it’s best to think strategically about how you’re going ensure your business is the one being talked about.

Start early

Nothing stands out more at an exhibition than the company that did not prepare or rushed the show in the days leading up to the event. Taking the time to plan, prepare your stand and work with a good design team to ensure your presence is clearly thought-out and accurately reflects your business and brand.

Give away something unique

Free corporate pens and mugs are unoriginal and can potentially aggravate passer-by, rather than entice them. You can stand out from the ordinary by giving away something quirkier and still putting your company’s brand on it. Corporate headphones, balloons, laptop skins, socks, sunglasses, even Rubik’s cubes; the options are endless, and the chances of standing out are huge as are the benefits. If you can get people wanting what you are giving away you can create quite the buzz.

Exhibitions and Trade Shows
Create a buzz with humour

Remember that buzz means conversation. You want to provide customers who go past your booth with opportunities for conversation. We hear positive marketing messages so often, they become dull. Step up and provide people with something humorous they can pass along and you’ll get people talking about you.

Check out the competition

Do your research. Check out the competition and learn from what they’re bringing to the exhibition, not just staff-wise but visually. What initiatives do they have to attract footfall? What is the message they are delivering? What are their strengths? What are they doing better than you? These are some of the things you can look at, so you can make sure you’re prepared for any questions regarding your competition. This is also a great time to start thinking about what changes you will make to your approach for the next event.

Share your successes

Coverzone

If your brand can be seen on a myriad of websites or has won awards for outstanding work, use it as a focal point in your exhibition. Create a stand design that accentuates these features, with a huge shout out to “As Seen On” or “Award Winning” for the show attendees to see. This will definitely get curiosity and buzz going for your brand.

Invest in a great display

I’ve seen some of the big companies bring some really sad-looking tables to a trade show. If you want to look bigger and more invested (and more investable!) then consider this part of your marketing budget for the year. If you have something printed that looks really great, you can also save it for future shows. A well-designed exhibition stand will be with you for a long time if well maintained.

Use design to your advantage

We’re all attracted to great design, whether we know it or not. At exhibitions and conventions, it’s easy to have everything blend together visually. Make sure you have a stand that stands out from the competition, using design as a differentiator.

Exhibitions and Trade Shows
Pre-event communication

Whenever we do exhibitions, we go through a list of attendees expected to visit, which organisers can provide to you. We send out emails to people we want to meet, and many of them will respond and stop by our stand. This helps us meet key people without wasting time during the event.

So how can you stand out in a crowded Exhibitions and Trade Shows with an amazing exhibition stand?

Call us today for an informal chat over a coffee, and see what we can do for your exhibition
Turquoise Creative – contact Steve by email or call 01293-886-805.

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Exhibition design that stands out

Stand out exhibition design. Our exhibition design for GEW #gewuv was a distinctive stand for LabelExpo Americas in Chicago. That made their business stand out but maintains maximum visual impact.

It was important that the stand was instantly recognisable and created a strong impression while staying on brand. First impressions really count, especially when it comes to attracting exhibition traffic. GEW’s superior products and services are well known, so we had to create a powerful visual appeal on the stand.

Exhibition design

At Labelexpo Americas 2018, GEW showcased its comprehensive range of UV curing systems. Comprising of mercury arc, LED and hybrid systems. Alongside these was the fully hybrid RHINO ArcLED power supply, which has been awarded an ETL Listing for the North American market. The event was an opportunity to update visitors on the full range of UV equipment for use with label printing presses.

As a leading expert for UV curing technology, GEW has become a key player in the design and manufacture of UV systems for web printing and coating up to 2.50m wide. The focus of GEW’s presence at this year’s Labelexpo will be their enhanced range of high-power LED UV systems.

So how can you stand out in a crowded exhibition with an amazing exhibition stand?

Call us today for an informal chat over a coffee, and see what we can do for your exhibition


Contact us for a FREE Brand Audit

Turquoise Creative has over 25 years in Brand Design, Logo Design and Brand Strategy. We have the tools you need to build and maintain a brand that enables you to control how your business is perceived, builds trust and enables an open dialogue with clients.

Please give us a call on 07813 33978 or 01293 886805 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you.


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Delivering maximum impact at an Exhibition

Delivering maximum impact at an Exhibition – when you’re planning to spend a significant amount on exhibiting at a show, how can you make sure you gain the maximum possible return on your investment?

Getting your graphic designer involved at an early stage makes a huge difference, as GEW found out this year.

Delivering maximum impact at an Exhibition

GEW (EC) Limited designs and manufactures UV curing systems for printing, coating and industrial applications. They have just returned from exhibiting in Brussels at LabelExpo Europe, the world’s largest event for the label and package printing industry, attracting in excess of over 35,000 visitors.

This was a significant event for GEW. Not only were they a major sponsor, but they were also launching the new ArcLED hybrid UV curing system to the international label industry. Their stand and supporting graphics needed to deliver maximum impact and appeal.

Turquoise Creative: working with us

Planning started 8 months before the exhibition, where creating the overall concept through to stand design and build was crucial to the success.

The Product: branding and design

At this early stage, there was merely a fantastic product. Together with the marketing team, we had several creative brainstorming sessions to create the brand. ArcLED was born along with the visual look and feel for the new product branding. We now had a starting point for the advertising and production of all marketing material for the exhibition.

Pre Exhibition: advertising design

The promotion started prior to the exhibition, which required the design of a targeted advertising campaign to ‘tease’ the new product into the marketplace.

The Stand: space planning and design

As well as the stand being eye-catching, which was achieved through lighting, imagery and suspended banners, we wanted visitors to feel comfortable about stepping into the space and engaging with GEW.

Delivering maximum impact at an Exhibition
Delivering maximum impact at an Exhibition

Off-stand: sponsorship brand design

As sponsors of the exhibition, this gave GEW a number of other promotional opportunities, from floor tiles to the amazing Backlit Astrid Walkway billboard. The design of which all had to be consistent in both terms of brand styling, imagery and message.

Delivering maximum impact at an Exhibition

Turquoise Creative : Delivering maximum impact at an Exhibition

Much of the success of the show for GEW lies in their foresight to engage with Turquoise Creative many months prior to the exhibition. This enabled us to really understand what our client’s objectives were and the messages they needed to convey. This insight allowed us to create the design that reflected GEW’s brand, values and products.

You hear about people going the extra mile for their clients. In this case, it was literal. We jumped on a plane to Brussels and visited GEW on their stand! It was immensely satisfying to see many months of hard work come together.

Turquoise Creative’s tips for a successful exhibition

If you are planning to exhibit at a show here are our top tips:

  1. Planning – plan your exhibition design and all supporting graphics well in advance
  2. Message – create a strong consistent product message
  3. Listening – does your designer listen to what your objectives are?
  4. Asking – do they ask questions to really understand and then listen again?
  5. Direction – listen to what your designer has to say (it will keep you on the right track!).

If you wish to gain maximum impact from exhibiting at a show please give us a call on 01293 886805 or email us.


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Children’s book design

Tuxedo’s Tales is a fun and informative book for children of all ages. Bringing wildlife and the countryside to life through the eyes of Tuxedo. This book will take you on a magical adventure as I tell you all about my year in the Sussex countryside. You’ll read about the new friends I meet and the adventures we have together. At the end of each chapter is a Pearl of Wisdom which will teach you good behaviour, respect and consideration, as well as a few of life’s ethics and morals.

Tuxedo-portf

The book includes lots of beautiful illustrations by Katie Tunn. Think of characters with kind eyes, soft coloured drawings; think of a modern day Beatrix Potter and you have Tuxedo’s Tales.
I am a real horse I do exist. I am alive and kicking enjoying my retirement being cuddled, groomed, going for leisurely rides and enjoying lots of carrots.

As Tuxedo was a rescued horse, a percentage of the profits of the book will be going to Horse Welfare so they can help other horses to have a happier life. I hope you enjoy reading the book
You can buy my book on this website here.  www.tuxedostales.co.uk

To have a look at our work for Tuxedo’s Tales please visit :
www.turquoise-creative.co.uk/portfolio/tuxedos-tales-book

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Exhibition design and build

Exhibition design and build. It’s all about the experience… 

We had fantastic feedback from our client after their latest exhibition in Chicago. “Our best ever” were the exact words from GEW’s Marketing Manager.

Exhibition design and build

These photos are a selection taken from LabelExpo which include a 7ft square Floor Decal and 9ft x 6ft imposing Entrance Banner. LabelExpo Americas is the continent’s largest event for the label, product decoration, web printing and converting industry.

LabelExpo Americas – www.labelexpo-americas.com

If you need to design and build a bespoke exhibition stand, or simply want to use a standard shell scheme and utilise a popup display system, then contact us now and we would be happy to help. Turquoise Creative… helping you stand out.

Have a look at other marketing work we have completed for GEW.    Please CLICK HERE

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Branding at FINAT Monaco

We are working on the branding and corporate styling for GEW. This is part of a series of new projects we have completed, below is the design for a Table Top Display for the FINAT Exhibition in Monte Carlo. FINAT is the world-wide association for manufacturers of self-adhesive labels. It was founded in Paris in 1958, and since then has been representing the whole self-adhesive supply chain.

GEW is a world-leading manufacturer of the most powerful low-energy UV curing systems. They have developed an excellent reputation as a supplier of UV drying systems for printing applications, including flexo, offset, letterpress, gravure, silkscreen and UV inkjet. We also have considerable expertise in the UV coating sector, including inert gas atmosphere curing solutions for siliconising, packaging and many other processes.

FINAT logo

FINAT is the European Association for the self-adhesive label industry. It also covers adjacent narrow-web product decoration and identification technologies.

Scope and functions

  • Providing a networking platform for converters, suppliers and indirect suppliers
  • Represent members’ interests
  • Provide a central source for industry information
  • Offer education and technical publications
  • Represent the industry’s views at EU level
  • Establish and maintain industry-related best practices, standards and test methods
  • Offer a global communication platform for regional and national associations worldwide

The FINAT Board embarked on a strategic planning journey. This journey was broken down into different stages and concluded with a detailed roadmap aimed to reach 6 strategic ambitions for the coming years.

FINAT-display

FINAT (an abbreviation of the French title: Féderation Internationale des fabricants et transformations d’Adhésifs et Thermocollants sur papiers et autres supports) is all about labels and people. In 2008 FINAT celebrated its 50th anniversary, its Golden jubilee.

Building on the success of the Coal and Steel Treaty, six countries expanded cooperation to other economic sectors. In 1957, Germany, France, Italy and the Benelux countries signed the Treaty of Rome, creating the European Economic Community (EEC), or ‘common market’. The idea was for people, goods and services to move freely across borders.

One of the objectives of the Treaty was to transform the conditions of trade and manufacture in the territory of the Community. The Treaty set the scene for further cross-border cooperation at sector level and this culminated in the foundation of various European associations in subsequent years.
On the initiative of the French label association, at the time the only national label association in Europe, and in particular André Strauss, a group of 20 companies got together in Paris to lay the foundations for an international association dedicated to the label sector. FINAT was officially founded in November 1958.
What started as a small convention of pioneers in a young, emerging industry in Europe has developed into an organisation of over 500 companies spanning all disciplines in self-adhesive labelling in more than 50 countries worldwide.

The full success story of FINAT can be found in the publication ‘United in Labels’ which was published on the occasion of our 50th anniversary in 2008. Contact the Secretariat in case you wish to receive a copy.

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FESPA Munich

Turquoise Creative is proud to have provided GEW with a fresh design approach for their exhibition in Munich this week. The FESPA Digital Show is one of the largest focused events for Digital Wide Format Print. The Munich Exhibition Centre staged 400+ innovative global brands and manufacturers.


The visitors had the opportunity to view new product launches, test drive machinery and technology to service the print market.

FESPA 2019 is Europe’s largest international wide format professional printing exhibition. Where over 700 exhibitors showcase their latest innovations and product launches in the digital and screen printing sectors for graphics, signage, décor, packaging, industrial and textile applications.

FESPA Global Print Expo 2019 is expected to cover six halls of the Munich Messe, Germany and will showcase the latest products and solutions for screen, digital and textile print. FESPA Global Print Expo 2019 will again be co-located with European Sign Expo for non-printed visual communication solutions.

One of the world’s leading conference organisers itself, Munich Messe is located in the east of Munich. It is a 20 minutes train journey from central Munich and is home to over 400 hotels.

The 2018 FESPA Global Print Expo saw the largest ever audience for a four-day FESPA event with over 20,000 individual visitors, attending from a record 142 countries.

FESPA Exhibitions Director Roz Guarnori commented: “FESPA 2018 Global Print Expo was a vibrant, action-packed event that absolutely surpassed even our own expectations, from the energy and appetite for innovation among our diverse visitor audience to the incredible range of new products brought to market by our exhibitors. Our own research and the electric mood of the show reinforce our confidence that speciality print and signage are sectors that never stop inventing, exploring, pushing boundaries and looking for new ways to achieve growth.”.

FESPA Munich Exhibition graphics
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