Our modern world is undeniably complex. Society is obsessed with creating faster, bigger, more powerful technology that seeps into our everyday lives and makes us more connected to more people in more places. Everything is faster, more disposable and less connected to real life. This creates an atmosphere that some people embrace and others react against.
That is why many designers are looking back to simpler times for inspiration. Vintage-style logos have a certain charm that resonates with people in special ways. Vintage-style logos call to mind products made slowly by hand, by someone you know by name. They suggest a quality and style that will stand the test of time. They are everything modern society is not: slow, made to last and personable.
If you find yourself longing for days gone by in design, then check out this roundup of vintage-style logo designs which I like.
This is a logo for a butcher. The logo already looks like it has been printed on a rugged material, referencing the hardwearing aprons butchers wear.
This logo reminds me of the minimalism of logos in the 1950s and 1960s. Much like the iconic Shell logo of those years, this is not as minimalist as it could be, but the extra detail gives it extra charm.
These days, most coffee logos aim to make their coffees seem more luxurious or artisanal, but this logo takes us back to the days when coffee perked us up before a hard day’s work.
This tattoo-inspired logo has so many great vintage elements, including the abbreviated city and state names, the keys and the ribbons.
All of these logos are vintage inspired, but as you can see, they evoke a wide range of feelings. Perhaps that is why vintage styles are so enduring for logos: they give the impression of a classic product whilst affording the designer a range of options.
But whatever the reason they endure, the fact of the matter is, vintage style logos will continue to inspire modern designers for a long time to come.
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