The Importance of Brand Identity

The importance of Brand Identity design has become a focal point for Brand Marketers and businesses looking to stand out from the competition.

77% of marketing leaders say a strong brand is critical to their growth plans. At Turquoise we agree, that a strong brand, that is consistently represented not only impacts the perception of your company but also the success of all marketing efforts. That’s why we work with clients to ensure the brand design is a calculated pursuit that encompasses the ethos of the company, its ambitions and tone of voice.

Brand identity design plays a key role in the creation, development, and marketing of every single business. Here are the main reasons we think a well-developed brand identity is a key to the success of a business.

It gives your business a unique aesthetic.

Your business is unique, not only for the product or service it offers but primarily from the staff that make it possible. Build an identity that visually represents the people and their contribution to the brand.

Enable customer recognition.

If your brand is easily recognised it makes your sales process a lot easier, if you are recognised for quality and outstanding service, you have to spend less time convincing people of your qualities.

Allows consistent dialogue with your customer.

If you are driving a message that is consistent, your potential customer will spend less time decoding your offering. With a consistent dialogue, your customer will know where and how to find the information they need.

Makes your reputation stand out in the market.

As with customer recognition, your brand will come to signify your reputation and adopt key characteristics from your customer interactions. It is important that you adhere to the values of your brand if your brand conveys quality but your products are lacking, you will soon be found out and your brand identity compromised.

Separated yourself from the competition.

What is your competition doing? Is it all very much the same? Separate yourself from your competition, not only by your products or service you sell but also by the foundations your business operates from. This gives customers a welcome relief from the norm and gives them a good reason to move away from their competitors.

When it comes to a consistent brand identity we have seen that the brands that maintain a dominant position in the minds of their customers are the ones that have developed an ethos behind their brand. This ethos goes deeper than a good-looking logo and colour palette.

With over 25 years in Brand Marketing, Design and Strategy, Turquoise Creative has the tools you need to build and maintain a brand identity that enables you to control how your business is perceived, builds trust and enables an open dialogue with clients.

Please give us a call on 01293 886 805 and let us know what you need. Alternatively, complete our FREE Brand Audit and let us talk through how your brand can work for you.

Turquoise Creative - contact Steve by email

Brand Identity Development | Logo Design | Re-branding | Brand Guidelines | Email Marketing | Web Design and Development | Direct Marketing | Brochure Design | Ecommerce Web Design | Advertising Campaigns | Exhibition Design

www.turquoise-creative.co.uk | +44 (0) 1293 886805