These ads make you think of McDonald’s with just 5 words and 5 colours

Leo Burnett’s campaign doesn’t feature the ‘Golden Arches’ or even the word McDonald’s – but you instantly know who it’s for.

The latest billboard campaign for McDonald’s is as stripped back as it gets. There are no images of burgers, customers, restaurants or glowing warm logos in the rain – just a few words on a plain background.


Each of the three out-of-home ads features only a stacked list of the makeup of one of McDonald’s iconic offerings: the Big Mac, McMuffin and Filet-O-Fish.

The messaging is equally simple. It isn’t introducing ‘healthy’ options, a new burger, offer or competition – or putting the idea of McDonalds as comfort food in your mind. It’s just designed to catch your eye, bring a moment of delight at the recognition of what you’re seeing and make you think of picking up a McDonalds on the way home or stopping during a long journey.

The campaign was created by Leo Burnett under creative director Pete Heyes, with typography by David Schwen

1x1 pixel
1x1 pixel

By Digital Arts Staff | on January 29, 2020

This image has an empty alt attribute; its file name is TC-logo-cropped.png

At Turquoise Creative we take the time to get to know your business. This helps us to create a look and feel that will appeal to the kinds of customers you’d love to reach.

We understand that your brand could have a personal, emotional attachment and we want to help tell that story while reflecting your true values. Our brand designs are proven to stand the test of time through careful planning, creativity, management and strategy.

Whether you are looking for a brand design agency to build and maintain your brand or just need a little advice or guidance, we are more than happy to help.

Please give us a call on 07813 33978 or 01293 886805 and let us know where we can help. Alternatively, complete our FREE Brand Audit and let us talk through how we can build a brand that truly reflects your business.

Turquoise Creative - contact Steve by email

Brand Identity Development | Logo Design | Re-branding | Brand Guidelines | Email Marketing | Web Design and Development | Direct Marketing | Brochure Design | Ecommerce Web Design | Advertising Campaigns | Exhibition Design | +44 (0) 1293 886805